Authentic Brands Group Announces Partnership With Gloent Group for Barneys New York Beauty
Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and Gloent Group, a Korean-based lifestyle company that specializes in the beauty, wellness and premium beverages categories, today announced the signing of a long-term partnership to develop, manufacture and distribute Barneys New York beauty products worldwide.
The Barneys New York Beauty line will offer skincare, fragrance, hair care, body care, cosmetics, wellness and water products. The product offering includes:
Barneys New York Skincare will feature GLOCELA™, a premium antioxidant care ingredient complex created exclusively by Gloent Group. GLOCELA™ is formulated with 8 rare ingredients, including cloudberry, that instantly brightens, hydrates and firms skin, while protecting skin from visible signs of aging.
Barneys New York Double Action Hydrogel Mask is a two-step facial mask kit that includes an exfoliating cotton pad with PHA and LHA that safely clarifies skin and evens complexion and a premium hydrogel mask that locks in moisture for specific needs.
Barneys New York Water will be sourced from artesian springs in Norway, which is home to one of the world’s most pure and pristine supplies of drinking water.
“We are excited to partner with Authentic Brands Group for the launch of Barneys New York Beauty,” said Justin Song, CEO of Gloent Group. “We look forward to continuing Barneys’ rich history of delivering luxury by launching premium beauty, wellness and water products for the next generation’s inner and external health.”
“We are pleased to be partnering with Gloent Group to introduce Barneys New York Beauty,” added Jarrod Weber, Group President Lifestyle, Chief Brand Officer, at ABG. “Gloent Group brings expertise in beauty, and these products will expand Barneys New York’s unique luxury offerings through elevated, high-quality skincare products.”
The Barneys New York Beauty collection will be available at barneys-beauty.com in October as well as premium retailers and marketplaces globally including Saks.com in the fourth quarter of this year.