From the latest announcements, news and events to original content and storytelling from Authentic and our portfolio of brands

 
WHAT'S NEW
Authentic Partners with Sports Casuals International for Reebok Golf Expansion
Authentic Partners with Sports Casuals International for Reebok Golf Expansion
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Authentic Brands Group Names Matt Maddox as President
Authentic Brands Group Names Matt Maddox as President
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Authentic Partners with K9 Wear to Launch Izod Pet Collection
Authentic Partners with K9 Wear to Launch Izod Pet Collection
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Reebok Announces Partnership with Golf Champion Bryson DeChambeau
Reebok Announces Partnership with Golf Champion Bryson DeChambeau
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L’amy America and Authentic Brands Group Announce Eyewear Partnership for Champion Eyewear
L’amy America and Authentic Brands Group Announce Eyewear Partnership for Champion Eyewear
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New York Red Bulls and Sports Illustrated Tickets Announce Historic, 13-Year Partnership and Unveil Sports Illustrated Stadium
New York Red Bulls and Sports Illustrated Tickets Announce Historic, 13-Year Partnership and Unveil Sports Illustrated Stadium
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Orbico Group and Authentic Brands Group Sign Long-Term Partnership to Drive Champion’s Business Across EMEA
Orbico Group and Authentic Brands Group Sign Long-Term Partnership to Drive Champion’s Business Across EMEA
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Authentic Partners With Ares Holdings to Expand Ted Baker's Retail Footprint in South Africa
Authentic Partners With Ares Holdings to Expand Ted Baker's Retail Footprint in South Africa
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Sports Illustrated Selects Advanced Regent as the Greater China Publishing Partner
Sports Illustrated Selects Advanced Regent as the Greater China Publishing Partner
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Authentic Unveils First Barneys New York Residences in Partnership with Sequence Tulum
Authentic Unveils First Barneys New York Residences in Partnership with Sequence Tulum
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Reebok Celebrates New Brand Anthem, “Sport is Everything”
Reebok Celebrates New Brand Anthem, “Sport is Everything”
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Eddie Bauer and Global Citizen Join Forces for Take Action Campaign
Eddie Bauer and Global Citizen Join Forces for Take Action Campaign
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Reebok, Angel Reese Announce Multi-Year Partnership Extension and First Signature Shoe
Reebok, Angel Reese Announce Multi-Year Partnership Extension and First Signature Shoe
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Lucky Brand and Cole Hauser Debut Western-Inspired Apparel
Lucky Brand and Cole Hauser Debut Western-Inspired Apparel
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Authentic Brands Group and Saks Global Launch New Luxury Platform: Authentic Luxury Group
Authentic Brands Group and Saks Global Launch New Luxury Platform: Authentic Luxury Group
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Authentic Acquires Champion, Unveils New Brand Partners
Authentic Acquires Champion, Unveils New Brand Partners
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"Authentic's reach is undeniable." — Drapers

"An Authentic powerhouse." — Forbes

"Reviving a broken brand is no easy task...Authentic Brands Group has done it again and again." — Business of Fashion

"Authentic's reach is undeniable." — Drapers "An Authentic powerhouse." — Forbes "Reviving a broken brand is no easy task...Authentic Brands Group has done it again and again." — Business of Fashion

Introducing Reebok’s latest collection with streetwear label OBEY The new collab combines Reebok’s iconic sports heritage with the independent spirit of OBEY streetwear and offers a fresh take on both classic and modern sports silhouett
Club SI returned to Las Vegas for Big Race Weekend for the second year in a row with the best views on the track. The three-day event featured a multi-story experience with outdoor and indoor lounges, multiple bars and premium food offerings. The S
Brooks Brothers has opened its newest store just in time for the holidays. ✨ Located on Newbury Street in Boston’s Back Bay neighborhood, the outpost features a fresh take on classic American styles, housing cashmere sweaters and flannel shirt
Roxy celebrated the launch of its new line with championship snowboarder Chloe Kim by transforming NYC hotspot Little Sister Lounge into an exclusive ski chalet-themed experience dubbed the NYC ROXY Snow Club. At the event, guests—including i
Get ready to hit the slopes with the newest collection from Spyder and Madhappy ⛷️ The 11-piece limited-edition collection of unisex ski apparel and accessories features a wide range of sleek outerwear such as snow pants and puffer jackets, doused i
Discover luxury at Barneys New York’s new branded residences in Tulum, Mexico. 🌴 In collaboration with Sequence Tulum, the new property located in the Luum Zama community consists of 10 uniquely designed units that blend modern design with re