From the latest announcements, news and events to original content and storytelling from Authentic and our portfolio of brands

 
WHAT'S NEW
Hourglass Cosmetics and Barneys New York Join Forces for Limited-Time Concept Store, Exclusive Product Collaborations and Creative Experiences
Hourglass Cosmetics and Barneys New York Join Forces for Limited-Time Concept Store, Exclusive Product Collaborations and Creative Experiences
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Reebok Welcomes Julian Edelman as Newest Brand Athlete
Reebok Welcomes Julian Edelman as Newest Brand Athlete
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Authentic Announces Launch of New Tedbaker.com this Fall
Authentic Announces Launch of New Tedbaker.com this Fall
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Zales Announces Sponsorship of Select Players in Matches at US Open and Unveils a Co-Branded Tennis Inspired Capsule Collection with Prince
Zales Announces Sponsorship of Select Players in Matches at US Open and Unveils a Co-Branded Tennis Inspired Capsule Collection with Prince
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New Art Deco-Inspired Neil Lane Artistry Heritage Collection Launches Nationwide at KAY Jewelers
New Art Deco-Inspired Neil Lane Artistry Heritage Collection Launches Nationwide at KAY Jewelers
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Sports Illustrated Tickets Partners With Kraft Sports + Entertainment in a Multi-Year Sponsorship
Sports Illustrated Tickets Partners With Kraft Sports + Entertainment in a Multi-Year Sponsorship
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Authentic Announces Industry Leaders United Legwear & Apparel Co., Peerless and BCI Brands as New Ted Baker Licensing Partners for the US and Canada
Authentic Announces Industry Leaders United Legwear & Apparel Co., Peerless and BCI Brands as New Ted Baker Licensing Partners for the US and Canada
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Authentic Brands Group Partners with Velocity Global Brands for Lucky Brand Workwear
Authentic Brands Group Partners with Velocity Global Brands for Lucky Brand Workwear
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Reebok and Juicy Couture Join Forces for Y2K-Inspired Capsule Collection
Reebok and Juicy Couture Join Forces for Y2K-Inspired Capsule Collection
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Prime Video Orders The Greatest, Starring Jaalen Best, from Amazon MGM Studios, Outlier Society, Roc Nation, Blue Monday Productions, Authentic Studios, Polygram Entertainment and Grace
Prime Video Orders The Greatest, Starring Jaalen Best, from Amazon MGM Studios, Outlier Society, Roc Nation, Blue Monday Productions, Authentic Studios, Polygram Entertainment and Grace
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Prenetics, NASDAQ Health Sciences Company, Partners with David Beckham
Prenetics, NASDAQ Health Sciences Company, Partners with David Beckham
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Eyewear by David Beckham and Safilo Spa Are Proud to Announce the Opening of Their Selfridges Pop Up Store Exclusively as Part of the Selfridges SPORTOPIA Summer of Sports
Eyewear by David Beckham and Safilo Spa Are Proud to Announce the Opening of Their Selfridges Pop Up Store Exclusively as Part of the Selfridges SPORTOPIA Summer of Sports
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Authentic Appoints Jeff Daggett as SVP to Drive Brand Growth Across Japan
Authentic Appoints Jeff Daggett as SVP to Drive Brand Growth Across Japan
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Liberated Brands Releases World's First Wetsuit Made From Post-Consumer Recycled Wetsuits and Textiles
Liberated Brands Releases World's First Wetsuit Made From Post-Consumer Recycled Wetsuits and Textiles
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Authentic Brands Group and One World Brands Announce Partnership for Tapout
Authentic Brands Group and One World Brands Announce Partnership for Tapout
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Aéropostale Teams Up with Amazon for New Storefront
Aéropostale Teams Up with Amazon for New Storefront
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"Authentic's reach is undeniable." — Drapers

"An Authentic powerhouse." — Forbes

"Reviving a broken brand is no easy task...Authentic Brands Group has done it again and again." — Business of Fashion

"Authentic's reach is undeniable." — Drapers "An Authentic powerhouse." — Forbes "Reviving a broken brand is no easy task...Authentic Brands Group has done it again and again." — Business of Fashion

Now open: Hunter’s shop-in-shop in York, England! The heritage brand debuted their newest shop at “the biggest outdoor store in Europe,” GO Outdoors. The new store, located at Vangarde Shopping Park, features a giant lightbox insta
Our Chief People Officer Keili Glynn sat down with LinkedIn for its “Built by People” executive interview series, where she shared insights on leadership development, strategies for identifying and nurturing high-potential employees, and
Quiksilver athlete Griffin Colapinto, who placed third at the 2024 Lexus WSL Finals last week, paid a special visit to Authentic Costa Mesa where he met with some of the team
Calling all voters and future voters, Aéropsotale and Global Citizen have a new collection for you! Ahead of the 2024 presidential election, the two have joined forces on a new “Your Voice Counts” campaign. The line seeks to ins
Spotted on the NYFW runway: Sperry’s grass-green Top-Siders in the Collina Strada show. The new line was inspired by the “touch grass” meme and features a collection with bold layers and whimsical, nature-inspired textures. The her
Luxe XXI by Forever 21 made its official NYFW debut last week with a special activation at Chillhouse NYC! The new collection, crafted to offer both luxury and accessibility for shoppers seeking to make a statement while maintaining an effortless el
Netflix and Studio 99’s “BECKHAM” took home the Emmy Award for Outstanding Documentary Series. The highly acclaimed docuseries follows David Beckham’s meteoric rise from humble beginnings to global football stardom. Congratul
They don’t call it a tennis bracelet for nothing 💎🎾 In celebration of the US Open and its 100th anniversary, Zales has launched a limited-edition collection with Prince, comprised of 14 designs created with both natural and lab-created diamo
The champ has arrived: Quiksilver athlete Kauli Vaast, who captured the gold medal in men’s surfing at the Summer Games, pays a special visit to Authentic Costa Mesa.