Authentic Brands Group Partners with W Heritage Supply for Champion Pinnacle in the U.S. and Canada
Authentic Brands Group (Authentic), a global brand and entertainment platform, today announced a new long-term partnership with W Heritage Supply (WHS) to design, develop and distribute Champion Pinnacle, Champion’s premium line of sportswear, activewear, footwear and headwear for men and women in the U.S. and Canada.
The partnership marks another step in Authentic’s strategy to accelerate Champion through a network of best-in-class operating partners across key regions and categories. W Heritage Supply brings deep expertise in elevated product, strengthening Champion’s position in the premium market while expanding the brand’s ability to serve consumers.
“Since bringing Champion into the Authentic portfolio, we’ve been intentional about building a best-in-class network of partners that can grow the brand in meaningful ways,” said Steve Robaire, EVP, Champion at Authentic. “Champion Pinnacle represents the highest expression of the brand, so finding the right partner was critical. W Heritage Supply brings the design expertise, product vision and understanding of heritage brands needed to build a premium business that complements our broader Champion ecosystem.”
“Champion is one of the most storied brands in the world,” said Kevin Wulff, founder of W Heritage Supply. “Throughout my career, I’ve learned that the brands people fall in love with are the ones that respect their history while designing for how people live today. At W Heritage Supply, our mission is to reimagine iconic heritage brands for the modern-day consumer. Our Champion Pinnacle collection does exactly that.”
Rooted in Champion's athletic heritage and inspired by more than a century of innovation, Champion Pinnacle represents the premium expression of one of the world's most recognizable sportswear brands. The line combines Champion's legacy of performance and authenticity with elevated design, creating a distinct offering that broadens the brand's reach while remaining true to the qualities that have defined Champion for generations.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Care Bears, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, OVO, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter. For more information, visit corporate.authentic.com.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
About W Heritage Supply
W Heritage Supply, founded by Kevin Wulff, is a world-class operating partner for heritage brands seeking scale, structure and sustained brand and business growth through licensing, distribution partnerships and outright brand ownership. Through a centralized platform, WHS unifies operations, unlocks efficiencies and creates new pathways for expansion across existing portfolios, new brands and future acquisitions. WHS currently represents Champion Pinnacle, Pierre Cardin and MicMac St. Tropez.
About Champion
Founded in 1919, Champion has been a pioneer in athletic and lifestyle apparel for over a century. Known for its iconic "C" logo and commitment to quality, innovation and self expression, Champion continues to inspire a new generation of consumers with collections that blend performance, heritage and modern style.
Learn more at champion.com. Follow on Instagram and TikTok.