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Authentic Brands Group

Press Releases

The latest news from Authentic and our portfolio of brands

LA28 Announces Verified Multi-Platform Ticket Resale Program Opening in 2027
LA28 Announces Verified Multi-Platform Ticket Resale Program Opening in 2027
Brand NewsEditorial StaffMarch 30, 2026Sports Illustrated Tickets
DC Shoes Returns as Official Footwear Partner of Nitro Circus
DC Shoes Returns as Official Footwear Partner of Nitro Circus
Brand NewsEditorial StaffMarch 26, 2026DC Shoes
Ubisoft and Authentic Announce Multi-Season Partnership for Riders Republic
Ubisoft and Authentic Announce Multi-Season Partnership for Riders Republic
Brand NewsEditorial StaffMarch 18, 2026Quiksilver, DC Shoes
Prince Partners with C-Life Group to Expand Apparel Across North America
Prince Partners with C-Life Group to Expand Apparel Across North America
Brand NewsEditorial StaffMarch 16, 2026Prince
Reebok and GLDN PNT Announce Strategic Collaboration to Launch Exclusive Padel Apparel Collection
Reebok and GLDN PNT Announce Strategic Collaboration to Launch Exclusive Padel Apparel Collection
Brand NewsEditorial StaffMarch 16, 2026Reebok
Juicy Couture Fragrances Introduces Viva La Juicy Elixir, a Prestige Eau De Perfume that Redefines an Iconic Scent with Bold Intensity
Juicy Couture Fragrances Introduces Viva La Juicy Elixir, a Prestige Eau De Perfume that Redefines an Iconic Scent with Bold Intensity
Brand NewsEditorial StaffMarch 16, 2026Juicy Couture
Reebok Expands Football Roster with Signing of Elite European Defender Trevoh Chalobah
Reebok Expands Football Roster with Signing of Elite European Defender Trevoh Chalobah
Brand NewsEditorial StaffMarch 11, 2026Reebok
Quiksilver Joins Forces With The Straw Hat Crew
Quiksilver Joins Forces With The Straw Hat Crew
Brand NewsEditorial StaffMarch 10, 2026Quiksilver
Reebok Announces Long-Term Partnership with Professional Football Star Dušan Vlahović
Reebok Announces Long-Term Partnership with Professional Football Star Dušan Vlahović
Brand NewsEditorial StaffMarch 7, 2026Reebok
Brooks Brothers Builds on a Legacy of Style Made Personal with “Make It Yours”
Brooks Brothers Builds on a Legacy of Style Made Personal with “Make It Yours”
Brand NewsEditorial StaffMarch 4, 2026Brooks Brothers
Authentic Launches Worry-Free Purchase® Under New Partnership with Seel to Enhance Post-Purchase Experience for its Customers
Authentic Launches Worry-Free Purchase® Under New Partnership with Seel to Enhance Post-Purchase Experience for its Customers
Corporate NewsEditorial StaffMarch 4, 2026Corporate
Addison and Lucky Brand Build on Breakthrough Collaboration
Addison and Lucky Brand Build on Breakthrough Collaboration
Brand NewsEditorial StaffMarch 4, 2026Lucky Brand
Authentic and International Apparel Corporation Sign Partnership to Drive Dockers’ Growth Across Central America, South America, and the Caribbean
Authentic and International Apparel Corporation Sign Partnership to Drive Dockers’ Growth Across Central America, South America, and the Caribbean
Brand News, InternationalEditorial StaffFebruary 24, 2026Dockers
Champion Reveals the Next Chapter of “Champions for Champion” With a New Class of Changemakers
Champion Reveals the Next Chapter of “Champions for Champion” With a New Class of Changemakers
Brand News, LifestyleEditorial StaffFebruary 10, 2026Champion
Eddie Bauer Starts Its Next Adventure With the Return of First Ascent
Eddie Bauer Starts Its Next Adventure With the Return of First Ascent
Brand News, LifestyleEditorial StaffFebruary 9, 2026Eddie Bauer
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