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Authentic Brands Group

Press Releases

The latest news from Authentic and our portfolio of brands

Authentic Expands Its Global Ecommerce Ecosystem Through Strategic Partnership with Luzern eCommerce
Authentic Expands Its Global Ecommerce Ecosystem Through Strategic Partnership with Luzern eCommerce
Corporate News, International, MediaEditorial StaffAugust 20, 2026Authentic Brands Group, Reebok
Authentic Completes Acquisition of Care Bears, Establishing New Character Entertainment Vertical
Authentic Completes Acquisition of Care Bears, Establishing New Character Entertainment Vertical
Brand News, Corporate News, EntertainmentEditorial StaffAugust 19, 2026Care Bears, Acquisition
Ted by Ted Baker Reimagines British Menswear for a New Generation
Ted by Ted Baker Reimagines British Menswear for a New Generation
Brand News, International, LifestyleLogan KlingerAugust 14, 2026Ted Baker
Champion Announces Global Partnership With International Icon V of BTS
Champion Announces Global Partnership With International Icon V of BTS
Brand News, LifestyleLogan KlingerAugust 10, 2026Champion
Lucky Brand Announces Charlie Puth as New Brand Ambassador Celebrating the Brand’s Enduring Connection to Music
Lucky Brand Announces Charlie Puth as New Brand Ambassador Celebrating the Brand’s Enduring Connection to Music
Brand News, LifestyleLogan KlingerAugust 5, 2026Lucky Brand
Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Brand News, LifestyleEditorial StaffJuly 29, 2026Billabong, Boardriders
Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Brand News, Corporate News, LifestyleEditorial StaffJuly 29, 2026Guess
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
Brand NewsEditorial StaffJuly 20, 2026Hunter
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
Corporate News, Brand NewsEditorial StaffJuly 8, 2026Lee
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP
Brand News, Corporate News, EntertainmentEditorial StaffJune 30, 2026Care Bears
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
Corporate News, Brand NewsEditorial StaffJune 25, 2026Lee
Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG
Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG
Brand NewsEditorial StaffJune 11, 2026Reebok
Flywheel and Authentic Join Forces to Accelerate Marketplace Media and Commerce Growth
Flywheel and Authentic Join Forces to Accelerate Marketplace Media and Commerce Growth
Corporate NewsEditorial StaffJune 9, 2026Corporate
Travel + Leisure Co. Breaks Ground on Sports Illustrated Resorts Destination in Tuscaloosa, Alabama
Travel + Leisure Co. Breaks Ground on Sports Illustrated Resorts Destination in Tuscaloosa, Alabama
Brand News, Media, EntertainmentEditorial StaffMay 27, 2026Sports Illustrated Resorts, Sports Illustrated
Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America
Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America
Corporate News, InternationalEditorial StaffMay 21, 2026Corporate, Authentic Brands Group
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