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Authentic Brands Group

Press Releases

The latest news from Authentic and our portfolio of brands

Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Brand News, LifestyleEditorial StaffJuly 29, 2026Billabong, Boardriders
Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Brand News, Corporate News, LifestyleEditorial StaffJuly 29, 2026Guess
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
Brand NewsEditorial StaffJuly 20, 2026Hunter
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
Corporate News, Brand NewsEditorial StaffJuly 8, 2026Lee
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP
Brand News, Corporate News, EntertainmentEditorial StaffJune 30, 2026Care Bears
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
Corporate News, Brand NewsEditorial StaffJune 25, 2026Lee
Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG
Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG
Brand NewsEditorial StaffJune 11, 2026Reebok
Flywheel and Authentic Join Forces to Accelerate Marketplace Media and Commerce Growth
Flywheel and Authentic Join Forces to Accelerate Marketplace Media and Commerce Growth
Corporate NewsEditorial StaffJune 9, 2026Corporate
Travel + Leisure Co. Breaks Ground on Sports Illustrated Resorts Destination in Tuscaloosa, Alabama
Travel + Leisure Co. Breaks Ground on Sports Illustrated Resorts Destination in Tuscaloosa, Alabama
Brand News, Media, EntertainmentEditorial StaffMay 27, 2026Sports Illustrated Resorts, Sports Illustrated
Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America
Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America
Corporate News, InternationalEditorial StaffMay 21, 2026Corporate, Authentic Brands Group
Authentic Brands Group Signs Definitive Agreement to Acquire Lee
Authentic Brands Group Signs Definitive Agreement to Acquire Lee
Corporate News, Brand NewsEditorial StaffMay 21, 2026
Authentic Brands Group Announces Leadership Evolution; Founder Jamie Salter Appoints Matt Maddox as President and Chief Executive Officer to Help Lead Next Phase of Global Growth
Authentic Brands Group Announces Leadership Evolution; Founder Jamie Salter Appoints Matt Maddox as President and Chief Executive Officer to Help Lead Next Phase of Global Growth
Corporate NewsEditorial StaffMay 20, 2026Authentic Brands Group
Authentic Brands Group Expands Marketplace Strategy With Mercado Libre Launch in Mexico
Authentic Brands Group Expands Marketplace Strategy With Mercado Libre Launch in Mexico
Corporate NewsEditorial StaffMay 13, 2026LATAM
Travel + Leisure Co. Launches Eddie Bauer Adventure Club, Expanding Its Lifestyle Brand Portfolio with Moab Debut
Travel + Leisure Co. Launches Eddie Bauer Adventure Club, Expanding Its Lifestyle Brand Portfolio with Moab Debut
Brand NewsEditorial StaffMay 11, 2026Eddie Bauer
Ted Baker Unveils New Boutique at Selfridges Trafford
Ted Baker Unveils New Boutique at Selfridges Trafford
Brand NewsEditorial StaffMay 6, 2026Ted Baker
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