Authentic Brands Group Appoints Victor Fonseca as Senior Vice President, Head of Brazil
Authentic Brands Group (Authentic), a global brand and entertainment platform, has announced the appointment of Victor Fonseca as Senior Vice President, Head of Brazil.
In his new role, Fonseca will lead Authentic’s business in Brazil, identifying and developing strategic growth opportunities across its portfolio of globally recognized sports, lifestyle and entertainment IP. His focus will span licensing, retail and commercial partnerships designed to expand brand presence, strengthen existing relationships and drive long-term growth in the market.
In Brazil, more than 14 brands from Authentic’s global portfolio are represented, including Reebok, Quiksilver, Champion, Nautica, Prince and Elvis Presley, supported by more than 24 partners such as Save Comercial e Importadora for Reebok, Surf Co. for Volcom and TRM for Nautica. Its brands reach audiences through more than 50 monobranded stores, 11 e-commerces and more than 5,000 points of sale across the country. Building on its presence in Brazil, Authentic sees opportunities to accelerate growth by introducing more brands from its portfolio to the market, expanding existing brands, and further harnessing the power of live events and experiences through Authentic Live.
“Authentic’s platform offers a significant opportunity to build on the connection its brands already have with audiences in Brazil,” said Fonseca. “I look forward to working with the team and our partners to expand that presence through locally relevant products, retail and experiences, while creating new opportunities for long-term growth.”
Fonseca brings more than two decades of experience across licensing, consumer products, sales and brand management in Brazil and international markets. He joins Authentic from Paramount, where he served as Vice President, Licensing, Latin America. Previously, he led Hasbro’s Latin America consumer products business and held commercial leadership roles at Samsonite Brasil and Alpargatas. During nearly 14 years at Alpargatas, he helped expand Havaianas across international markets and oversaw its direct retail channels, including owned stores, franchises and e-commerce.
“Victor brings a valuable combination of entertainment licensing expertise, commercial leadership and deep knowledge of the Brazilian market,” said John McNamara, Chief Transition Officer and President, International at Authentic. “He understands how to translate the strength of global brands into local opportunities and will help us deepen existing partnerships, expand our reach and accelerate growth in Brazil.”
Fonseca’s appointment underscores Authentic’s commitment to driving growth across key Latin American markets, with Brazil a strategic priority. Strengthening its leadership in the market will support Authentic’s broader regional ambitions and create new opportunities across its platform.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Care Bears, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, OVO, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.