ABG Signs Strategic Partnership With SportChek to Expand Reebok’s Footprint Across Canadian Banners

Reebok to be carried in 300 SportChek stores and e-commerce platforms throughout Canada

Authentic Brands Group (“ABG”), a global brand development, marketing and entertainment company, today announces a new and expanded partnership with SportChek, a leading Canadian multichannel retailer, for the Reebok brand. Through the long-term agreement, SportChek will carry Reebok apparel and footwear for men, women and kids across 300 of its corporate-owned stores and complementary e-commerce websites. The agreement covers SportChek and Sports Experts banners. Product will be sourced from Reebok Design Group (“RDG”), the global brand hub for design, development and innovation and supplier of core product categories to partners around the world.

 “We are thrilled to expand Reebok’s footprint at SportChek,” said Nick Woodhouse, President and CMO at ABG. “As a native Canadian I am personally acquainted with Canada’s vast retail landscape, and there is no question that SportChek is the quintessential destination in the region for consumers seeking active and lifestyle brands. This partnership further cements Reebok’s presence in this very important and active market.”

 “SportChek is proud to partner with ABG and expand its role as a key retail destination in Canada for Reebok,” said Stephen Brinkley, President of SportChek.  “Reebok provides an incredible product assortment and brand value to our customers, and we look forward to partnering with RDG on an enhanced Reebok offering of high quality and modern styles.”

SportChek anticipates the rollout of an expanded Reebok assortment across its banners to begin in Fall 2022. The strategic partnership between ABG and SportChek is non-exclusive, and Reebok will continue to be sold in various retail locations across Canada.