Addison and Lucky Brand Build on Breakthrough Collaboration
The partnership returns for festival season with a new ultrashort denim silhouette designed for music and movement
Following the runaway success of their debut collaboration, Addison Rae and Lucky Brand are back to help customers make their own luck with the next chapter of their partnership—and it’s dropping just in time for festival season.
On March 4, Lucky Brand introduces the Addison Ultra Low Short, a bold new silhouette designed in collaboration with Addison. Crafted to pair perfectly with boots, boho tops, and sun-washed layers, the style channels early-2000s confidence—cementing denim shorts as a hero piece for the months ahead.
The launch builds on the unprecedented momentum of the first drop, which was an instant bestseller and saw the Addison Ultra Low Rise Flare sell out multiple times. The overwhelming response continues and affirms what fans already knew: Addison’s influence extends far beyond the screen and stage, shaping how a new generation wants to wear denim.
“The response to the first drop surpassed all expectations,” said Addison. “What started as a sincere love for the brand blossomed into something that feels like a true extension of me. It has me feeling very fortunate to keep building with Lucky. This next piece feels like a natural evolution. It’s about movement, self-confidence and embracing your body. Being able to share this collaboration, that is so creatively driven, as my vision and artistry grows is really special.”
The short arrives alongside Lucky Brand’s broader 2026 festival collection and campaign. Together, the campaigns celebrate individuality, optimism, and the spirit of self-expression that has defined Lucky Brand since its earliest days.
“The most powerful collaborations happen when talent and brand alignment is instinctive, when the audience immediately understands why it works,” said Stefani Fleurant, Executive Vice President, Sports & Lifestyle Marketing at Authentic Brands Group, owner of Lucky Brand. “Addison and Lucky came together at exactly the right cultural moment, and what began as an organic connection quickly became a viral moment, evolving into a sustained partnership that continues to deliver.”
Lucky Brand’s Spring 2026 Collection, spanning men’s and women’s categories and reflecting the brand’s enduring connection to music culture. Highlights include ultra-low shorts, dresses, baggy and wide-leg denim, cutoffs, vintage graphic tees, and lightweight tops styled for warm-weather events. For men, relaxed denim fits, heritage graphics round out the season.
Later this month Lucky Brand’s designers and merchants will be visiting select Lucky Brand store locations nationwide for exclusive denim try-on events so that customers can find their perfect Lucky fits.
“Addison brings an undeniable cultural energy to Lucky Brand, one that feels especially powerful right now,” said Margo Oshry, Senior Director of Talent at Authentic. “This next phase of the collaboration reflects how the brand continues to evolve, honoring its heritage while tapping into the moments, movements, and voices that shape culture today.”
Available in two washes in store and online at Lucky Brand and Macy’s, the Addison Ultra Low Short retails for $89.50.
With a bold new collection arriving and perfectly fitting denim, this is your Lucky season.
About Lucky Brand
WEAR LUCKY. FEEL LUCKY.
Since 1990, Lucky Brand has stood for self-expression, premium denim, and timeless Americana. Lucky Brand believes luck isn’t found, it’s made. So they make quality, on-trend styles at a great value for people who make their own luck—and wear it without apology.
Shop Lucky Brand at freestanding stores across North America, select department stores, and at luckybrand.com.
About Addison Rae
Addison Rae is one of the most recognizable young stars in Hollywood. Her debut album ‘Addison,’ released in June 2025 to critical acclaim, with The New York Times hailing it as “one of the year’s signature pop releases” and the Associated Press declaring that the album marked the birth of a “new pop powerhouse.” Her first-ever tour, “The Addison Tour,” sold out more than 46 shows across the globe, having added additional dates due to demand. Addison’s musical prowess and dazzling creativity earned her a GRAMMY Award nomination in the Best New Artist category this year, as a performer that, as Rolling Stone declared, “has grown into one who is free to take her artistry wherever she pleases.” A multi-hyphenate for the ages, Addison is also an actress, starring in upcoming film “Animal Friends,” opposite Ryan Reynolds, Jason Momoa, Aubrey Plaza, and Dan Levy, in addition to past roles in “Monster: The Ed Gein Story,” “He’s All That,” and “Thanksgiving.” Since the beginning of 2020, Addison has amassed over 88 million followers on TikTok, with over 5.8 billion likes and 34 million followers on Instagram, proving she is a monumental figure in culture today.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.