Addison Leads Lucky Brand Into Its Pop Star Era
This fall, the pop superstar and songwriter is both feeling and wearing Lucky with a cult-favorite jean from Lucky Brand’s archive that she helped reboot.
To kick off the fall season, Lucky Brand, a lifestyle brand rooted in Americana and self-expression, is proud to unveil its latest collaboration with global multi-hyphenate Addison Rae. Launching August 21, the Addison Ultra Low Rise Flare reimagines a beloved silhouette from Lucky Brand’s early 2000s archive, fusing nostalgic Y2K style with modern-day attitude.
The collaboration sparked organically when Lucky Brand sent Addison a vintage Lil’ Maggie jean. Addison was soon spotted wearing the denim around Los Angeles, which prompted Addison and Lucky Brand to discuss a deeper creative collaboration. Together, they co-designed the Addison Ultra Low Rise Flare, a tribute to the original.
“Seeing this project through from start to finish, from partnering on concept development to styling and the final edit, was such an empowering experience,” said Addison, who served as creative director. “Having that level of creative input on everything from the product to the marketing allowed me to take ownership of how I express myself, especially at a moment where I’m evolving and introducing a new side of my artistry. I hope this campaign encourages and inspires others to feel confident in defining their own identity.”
Shot at the historic Million Dollar Theatre in downtown LA, the campaign was filmed by Director Mitch Ryan.
“Addison brings a magnetic confidence and cultural relevance that aligns perfectly with Lucky Brand’s rebellious spirit,” said Stefani Fleurant, Executive Vice President, Sports & Lifestyle Marketing at Authentic, owner of Lucky Brand. “This collaboration is a celebration of self-expression and nostalgia, with a modern twist that speaks to a new generation of Lucky fans.”
Fans may have noticed that Addison has actually been wearing the jeans during her live performances. Keen observers may have been surprised to find out they were calling Addison directly when the brand published her phone number on wild postings in LA and NYC that teased the launch.
Available in two washes, the ultra low rise flare retails for $129 and features unique Addison-designed details, including a collectible back patch, hang tag, and the brand’s signature vintage ‘Lucky You’ fly label.
The Addison Ultra Low Rise Flare will be available in the US at LuckyBrand.com, Lucky Brand retail stores, and select retailers including Macy’s and Amazon from August 21.
About Lucky Brand
WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it. Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.
About Addison Rae
Addison Rae has become one of the most recognizable young stars in Hollywood. Her debut album ‘Addison,’ released on June 6 to critical acclaim, with Forbes hailing “pop music’s newest “it” girl” and the Associated Press declaring “a new pop powerhouse is born.” In August, she released "Diet Pepsi," marking her first collaboration with Columbia Records. The single made a significant impact, becoming Addison's first to enter the Billboard Hot 100 chart. Released alongside a music video directed by Sean Price Williams and under the creative direction of Mel Ottenberg, "Diet Pepsi" continues to cement Addison’s growing influence in music. She followed “Diet Pepsi” with “Aquamarine,” which featured a dazzling music video shot in Paris, France. With her third single, “High Fashion,” PAPER Magazine declared that Addison had gone “three for three,” calling the new track “hypnotic and euphoric.” She continued the streak with “Headphones On,” a critically acclaimed single that also charted on the Billboard Hot 100, and followed by her latest single hit, “Fame is a Gun.” Her June album release followed, leading Harper’s Bazaar to announce, “the next big pop star has been born.” On the film side, Addison was recently announced as a star in Legendary’s R-rated live-action hybrid Animal Friends, opposite Ryan Reynolds, Jason Momoa, Dan Levy, and Aubrey Plaza. She was also recently seen in Eli Roth’s horror film Thanksgiving, opposite Patrick Dempsey. The film debuted in theaters globally and was later added to Netflix, where it quickly hit #1 (marking her second film to achieve this milestone). In 2021, Addison starred in Netflix’s He’s All That, directed by Mark Waters. The film, a gender-switched reboot of the 1999 cult classic She’s All That, premiered as the #1 movie on the platform in 80 countries. Since the beginning of 2020, Addison has amassed over 88 million followers on TikTok, with over 5.8 billion likes, and 34 million followers on Instagram.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.