Authentic Announces Industry Leaders United Legwear & Apparel Co., Peerless and BCI Brands as New Ted Baker Licensing Partners for the US and Canada
Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, today announced that it has established three foundational licensing partners for Ted Baker, securing the future of the brand in the US and Canada. The new lineup includes the renowned United Legwear & Apparel Co. (ULAC), BCI Brands and Peerless Clothing.
“Ted Baker is an iconic high street brand known throughout the world for its classic British designs,” said Jarrod Weber, Global President, Sports and Lifestyle at Authentic. “Establishing a new and vibrant core business in the US and Canada is an essential building block for the revitalization of this brand. Today we announced strategic partnerships with three esteemed Authentic partners that will reinforce Ted Baker’s presence, bolster its credibility and forge enduring connections with premier retailers across the US and Canada.”
United Legwear & Apparel Co. will design and manufacture the Ted Baker branded men’s sportswear, golf and denim categories and be responsible for all wholesale and concession shops, as well as operating Tedbaker.us and Tedbaker.ca for the US and Canada.
"We are thrilled to join forces with Authentic for Ted Baker," added Christopher Volpe, Chief Operating and Financial Officer at ULAC. "We look forward to bringing our deep understanding of the men's sportswear market, as well as our commitment to product innovation to fuel the brand's growth and success.”
Continuing in menswear, Authentic has signed a long-term agreement with Peerless, which will design and manufacture Ted Baker’s tailored clothing, dress shirts and outerwear for the US and Canada.
Weber added, “Peerless has a remarkable ability to develop tailored clothing in the right fit and price point for every brand they become associated with. They continue to demonstrate their end-to-end solution capabilities to the market through our existing partnerships across Authentic’s brands, including Vince, Hart Schaffner Marx, Hickey Freeman, Van Heusen and Izod, among others, and we look forward to welcoming them to Ted Baker.”
"Peerless is honored to partner with Authentic to elevate Ted Baker’s tailored clothing and outerwear categories in the US and Canada," stated Dan Orwig, President at Peerless Clothing. "We share the brand's unwavering commitment to quality and craftsmanship, ensuring that the brand’s offerings remain exceptional."
BCI Brands signs on as the brand’s strategic design and development partner for women’s sportswear, dresses and denim in the US and Canada.
“We are particularly enthusiastic about the future of Ted Baker womenswear, and are pleased to continue our long-standing relationship with BCI Brands on this endeavor. We work closely with BCI’s brilliant team on Vince Camuto and are confident that this partnership will mark a new milestone for Ted Baker in womenswear and drive growth for the brand,” Weber concluded.
“We’re delighted to use our expertise in women’s sportswear, dresses and denim to carry on the legacy of Ted Baker’s unique British style and attention to detail,” said Ariel Chaus, CEO at BCI Brands. “Ted Baker is an exciting addition to our expanding brand portfolio, and we look forward to growing the business and our partnership with Authentic.”
Together with Authentic, Ted Baker’s new cohort of licensing partners will help to expand the brand’s presence across the US and Canada, cement its bold identity and foster strong connections with key retailers and consumers.
Further details on Ted Baker’s global partner network are expected in the coming months.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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About United Legwear & Apparel Co.
United Legwear & Apparel Co. (unitedlegwear.com) is a 25-year-old New York City-based global designer, manufacturer, and distributor of legwear, bodywear, apparel, and accessories. Founded by Isaac E. Ash, United Legwear & Apparel Co. (ULAC) is a joint venture partner with PUMA North America; has distribution partnerships with Scotch & Soda and Hurley; maintains highly-recognized licensed brands such as Skechers, Van Heusen, Ted Baker, DKNY, Champion, and Weatherproof; owns the Pro Player and Lemon brands, and has a portfolio of private-label brands. ULAC’s mission is to produce and distribute products of highest quality and value with integrity and fairness.
Press Contact: Rita Polidori O’Brien | rita@unitedlegwear.com
Peerless
Peerless Clothing International is the largest producer of men’s and boy’s tailored clothing in North America, supplying most major department and specialty stores in the United States, Canada, and Mexico.
Visit Peerless Clothing for more details.
About BCI Brands
BCI Brands is a multi-branded fashion platform with a mission to create, acquire, and grow iconic apparel brands in the better and contemporary markets. They’re best known for their expertise in women’s sportswear, dresses and denim with recent expansions into Girls, swim and outerwear. BCI’s brands include the nationally recognized Vince Camuto, Ted Baker, 1.State, CeCe, Chaus, Parker, MSK, and Cynthia Steffe, along with a variety of private labels for key partners Dillard’s, Macy’s, and Halogen for Nordstrom. They leverage distinct brand incubation capabilities, creating top labels in house from ideation and design, to sourcing, manufacturing, and sales. Today the company is controlled by Ariel Chaus after recently repurchasing it from The Camuto Group in 2018. In January 2020, BCI purchased leading dress platform JBS. Retired PVH Corp. CEO, Manny Chirico, joined BCI as Chairman in October 2023. BCI Brands is a leader in digital fashion, in addition to its core wholesale business, with an annual wholesale revenue that currently exceeds $400 million.