Authentic Brands Group and Fleet Street Announce Partnership for Frye
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with wholesale and retail company, Fleet Street. Through the agreement, Fleet Street will be Frye’s design, manufacturing and distribution partner for outerwear (excluding leather) and swimwear for men and women. The products will be available at a wide range of department stores, specialty retailers, and online across the U.S. and Canada.
“We are thrilled to announce our partnership with Fleet Street for Frye swimwear and outerwear,” said Christina Martin Pieper, EVP of Brand, Lifestyle at Authentic. “Frye has a 160-year history of delivering American-inspired craftsmanship and I am confident that with their expertise in sourcing, design and manufacturing Fleet Street is the best partner to bring these two new categories to market keeping the brand’s DNA intact.”
“We are excited to partner with Authentic on the launch of Frye outerwear and swimwear for women and men,” notes Manny Haber, CEO & President of Fleet Street Ltd. “Design, quality and teamwork come naturally to us as we look forward to expanding on the heritage of the Frye brand and drive long-term success at retail.”
The men’s and women’s outerwear and swimwear assortments will be available for purchase later this year.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $25 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 9,400-plus freestanding stores and shop-in-shops and 356,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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About Fleet Street
Founded in 1964, Fleet Street initially focused on rainwear and quickly made a name for itself thru product innovation and smart sourcing both in branded and private label. Fleet street earned a reputation for its quality and fit where stores quickly embraced it as a partner they could depend on. Today, Fleet Street mission continues to recognize the evolving lifestyle and demographic needs of our customers, the changing face of fashion and the needs of our retail partners.
For more information, visit FleetStreet.com.
About The Frye Company
For over 150 years, Frye’s iconic boots have defined eras, embodied social movements, and been proudly worn by the confident and courageous. As one of the original makers of American footwear, the brand has paved the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. Frye continues to cultivate a passion for crafting iconic styles using the finest leathers. Today, the brand’s vast offerings include apparel, footwear, bags, small leather goods, cold-weather accessories, hosiery, outerwear, sunglasses, home products, and shoe care, available in the United States, Canada, and on thefryecompany.com.
For more information and exclusive updates, follow @thefryecompany on Instagram, Facebook and Twitter.