Authentic Brands Group Expands Marketplace Strategy With Mercado Libre Launch in Mexico
The partnership marks a key step in Authentic’s Latin America growth strategy, bringing iconic global brands to one of the region’s largest and fastest-growing e-commerce markets.
Mexico City, May 12th — Authentic Brands Group (Authentic), a leading sports, media, entertainment and lifestyle platform, today announced a strategic partnership with Mercado Libre, Latin America’s leading e-commerce ecosystem. Launching in Mexico, the partnership will bring Authentic’s portfolio of iconic brands, including Reebok, Champion, Aéropostale, Nine West, Nautica, and Dockers, to millions of consumers through one of the world’s most powerful digital e-commerce platforms.
The collaboration leverages Mercado Libre’s extensive reach and infrastructure to provide a seamless shopping experience in Mexico, aligning Authentic’s global prestige with localized operational excellence.
“Our marketplace strategy is focused on partnering with the best platforms that have the scale and infrastructure to unlock growth for our brands,” said Tim Derner, Global Head of Marketplaces at Authentic. “Mercado Libre’s regional expertise gives us the ability to expand our portfolio in a way that’s digitally led, locally relevant, and built for scale.”
“We’re proud to partner with Authentic to introduce and grow a portfolio of globally recognized brands on our platform, starting in Mexico,” said José Gurmendez, Senior Director at Mercado Libre. “By leveraging our integrated ecosystem, spanning marketplace, logistics, financial services, and advertising, we’re able to offer a comprehensive value proposition that drives visibility and conversion. Together, we’re enhancing the shopping experience while building a strong foundation for future regional expansion.”
Authentic's investment in high-growth international markets is rooted in a simple principle: meet consumers where they shop. By partnering with best-in-class regional platforms like Mercado Libre, the company combines deep local market expertise with the global strength of its 50 brand portfolio and more than one billion social media followers. Together, the two companies will leverage insights to drive consumer engagement through integrated marketing campaigns and localized strategies — ensuring each brand is positioned for long-term relevance and growth.
About Authentic
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with more than 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
About Mercado Libre
Founded in 1999, Mercado Libre, Inc. (NASDAQ: MELI) is one of the leading e-commerce and financial services technology companies in Latin America, with operations in 18 countries. It offers a comprehensive ecosystem of solutions for individuals and businesses to buy, sell, advertise, obtain credit and insurance, collect and send money, save, and pay for goods and services both online and offline.
Mercado Libre aims to facilitate access to commerce and financial services across Latin America, a market that presents significant opportunities and high growth potential. It leverages world-class technology to create intuitive solutions tailored to local cultures in order to transform the lives of millions of people in the region.
For more information, visit: http://investor.mercadolibre.com