Authentic Brands Group and One World Brands Announce Partnership for Tapout
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, and One World Brands, a wholesale apparel company, today announce a new partnership for Tapout. Through the partnership, One World will design, manufacture and distribute adult and children's sportswear, activewear and swimwear for men, women and children.
“Partnering with One World Brands to expand Tapout’s offerings is an exciting opportunity for the brand,” said Scott Orenstein, Vice President, Heritage Brands – Lifestyle at Authentic. “This partnership aligns with our mission to bring exceptional products to market and introduce a range of products that embody the essence of Tapout, catering to a diverse and growing customer base.”
Tapout is a global, hard-body fitness brand born from the roots of fight and dedicated to motivation, discipline and determination. The brand has been fueled by fitness at its core and inspires the athlete in every individual.
The new Tapout collections will include a variety of sportswear and activewear items such as t-shirts, pants, jackets, joggers, skirts and swimwear. Each piece will feature the latest designs and fabrics, ensuring durability, comfort and style. The line will offer a range of sizes and styles to accommodate all body types and preferences.
“We are thrilled to partner with Authentic to launch Tapout sportswear and activewear,” said Arthur J. Matura, Chief Operating Officer & Managing Partner at One World Brands. “Our team is dedicated to producing stylish and functional pieces that meet the needs of today's consumers. Tapout is a brand with a strong legacy due to its cultural impact and we are honored to contribute to its growth.”
The product assortment will be available through various retail channels, including department stores, specialty retailers and online platforms.
For more information and updates on the new Tapout product assortment, please visit www.tapout.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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About One World Brands
We create and imagine new brands and products where opportunities exist to replace the old with something new. By building a truly vertical supply chain platform to leverage full control of the product value chain from concept to delivery, we focus on product to consumer white spaces and bring the brands that address them to market quickly, efficiently, and completely. That is what sets us apart in this ever-evolving world of fashion. Our designs come from a deep-rooted understanding of fashion and are supported by a diversified supplier portfolio. With best industry practices always at tow, we are not just creating product, we are creating a legacy of reliable, sustainable, and fashionable Brands.
We have an innovative business model which provides unparalleled value to our customers. With an experienced team of industry experts and partnerships with qualified leading global suppliers we share a passion for developing highly successful concept-to-consumer initiatives. That is what makes us One World Brands.
For more information, visit https://oneworld-brands.com/.