Authentic Announces Partnership with Grey Matter Concepts for Tapout
New Collection of Fashion-Forward Socks For Men, Women, And Kids To Debut Holiday 2025.
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announces a partnership with Grey Matter Concepts (GMC), a leading innovator in the apparel industry. Through the agreement, GMC will manufacture and distribute Tapout-branded socks across the U.S. and Canada.
“Tapout has an incredible legacy and we’re excited to extend that energy into the hosiery category. As a brand with a dedicated following, Tapout presents a unique opportunity to develop products that honor its heritage while aligning with today’s consumer demands,” said Scott Orenstein, Vice President, Heritage Brands & Special Projects – Lifestyle at Authentic. “Grey Matter Concepts’ expertise makes them the ideal partner to bring this offering to life, ensuring it stays true to the brand DNA.”
The line will feature socks for adult men, adult women and boys and girls.
“With this partnership, we’re excited to bring Tapout's style into our collection, enhancing our offerings to retail partners and consumers,” said Rachel Landau, CEO of Grey Matter Concepts. “This partnership aligns perfectly with our commitment to quality, innovation and brand integrity in the men, women, boys and girls’ hosiery space.”
The first collection is set to launch Holiday 2025 and will be available at select retailers and online.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
About Grey Matter Concepts
Established in 2015 and headquartered in the heart of New York City, Grey Matter Concepts is proud to be women-owned and to have been named one of WPO top 50 Fastest Growing Female-Owned Businesses, and Inc 5000 Fastest Growing Private Companies.
At Grey Matter Concepts, we’ve turned a bold idea into a thriving reality: that comfort, quality, and sustainability belong together with affordability. Our rapid growth, customer satisfaction, and passionate team are living proof. It’s not just our philosophy -- it’s the essence of our company.
For more information, visit greymatterconcepts.net