Authentic Brands Group Appoints Victor Alvarino as SVP, Head of Mexico
Luxury and Consumer Goods Executive to Lead Growth in Key LATAM Market
Authentic Brands Group (Authentic), a global brand development and licensing platform, is pleased to announce the appointment of Victor Alvarino as Senior Vice President, Head of Mexico.
Alvarino brings more than two decades of leadership experience across luxury, beauty and consumer goods, with a proven ability to drive market expansion, lead omnichannel strategies and enhance brand presence. Most recently, he served as Deputy General Manager of Ralph Lauren Fragrances at L'Oréal Luxe in New York, where he oversaw the global go-to-market strategy and spearheaded the brand's expansion in Asia. Prior to that, he was General Manager of L'Oréal Luxe Mexico, managing a portfolio of 15 prestige brands and delivering four consecutive years of market share growth.
In his new role at Authentic, Alvarino will lead the company's strategy in Mexico, focusing on brand development, strategic partnerships and the growth of Authentic’s portfolio. He will work closely with Neal Seideman, President, Latin America, to strengthen Authentic's footprint in one of the region’s most dynamic and culturally rich markets.
“Victor brings a rare combination of global expertise and deep local insight, having built brands and grown businesses across multiple markets,” said Seideman. “We are thrilled to welcome him to the team as we broaden our reach in LATAM and reinforce our presence in a key territory.”
Over the course of his career, Alvarino has held leadership roles in Europe, Latin America and the United States, managing iconic brands including Yves Saint Laurent, Kiehl’s, Biotherm and Lancôme. Earlier in his career, he held brand management positions at Kimberly-Clark and L’Oréal Mexico.
“I’m excited to join Authentic at a time of remarkable global growth. Mexico is a vibrant market with tremendous potential, fueled by its creativity, culture and entrepreneurial spirit,” said Alvarino. “At Authentic, my priority will be to drive sustainable growth and forge strategic partnerships to connect our brands with consumers in a relevant way.”
Alvarino is based in Mexico City and assumed his new role on September 29.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 30,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.