Authentic Appoints Josh Perlman as EVP, Head of Greater China, to Expand Regional Presence
Perlman joins Authentic’s APAC team of industry experts dedicated to advancing the brand portfolio.
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, is pleased to announce the appointment of Josh Perlman as EVP, Head of Greater China. The addition of this leadership role underscores the company’s commitment to strengthening its presence and scaling its portfolio in the Asia Pacific.
In his new role, Perlman will drive the company’s long-term vision, build Authentic’s China-based team and play an essential role in growing its brands in the region. He brings more than 25 years of experience to the company, previously serving as the Managing Director at Tristate, where he was instrumental in signing and building world-renowned brands such as Jack Wolfskin, FILA, Nautica, Spyder and Reebok.
“Josh joins us at a pivotal point in Authentic’s global expansion. His exceptional leadership skills and deep understanding of the local market make him uniquely positioned to continue the company’s momentum in Greater China,” said Wesley Chu, Regional President, Sports & Lifestyle, APAC.
Perlman is based in Shanghai, where Authentic launched its APAC headquarters in 2023. The office houses a cross-functional team across Lifestyle, Entertainment, Brand, Business Development, PR and Marketing.
“Recognizing the tremendous potential of this dynamic market, I am thrilled to be part of an exceptional team leading the charge in Greater China,” Perlman said. “Authentic’s innovative business model and power in the licensing space present unlimited opportunities to accelerate growth for its iconic brands.”
As it continues to broaden its reach in APAC, Authentic recently named Jeff Daggett as SVP, Head of Japan, based in Tokyo, and Lim Mi-Kyoung as SVP, Head of Australia and New Zealand, based in Melbourne, Australia. Perlman, Daggett and Mi-Kyoung will assemble a team of industry experts focused on fueling Authentic brand and business development in the region.
“Authentic’s brands are deeply entrenched in the ever-evolving Japanese retail landscape,” Daggett said. “As we fortify the regional team with top talent, Authentic solidifies its foothold in the Asia Pacific and unlocks the value of its brands in key markets around the world.”
Mi-Kyoung added, “With these appointments, Authentic demonstrates the importance of establishing a local presence in untapped and fast-growing territories. Together, we are laying the groundwork for a transformative new era as the company enters 15 years in business.”
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Brooks Brothers, Barneys New York, Judith Leiber, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville.
For more information, visit authentic.com.