Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America
Authentic Brands Group Doubles Mexico City Office Footprint to Drive Growth and Strengthen Partnerships Across Latin America
Authentic Brands Group (Authentic), a global brand and entertainment platform, today announced the opening of its Latin American headquarters in Mexico City.
Located in Colonia Polanco, the new space will serve as a hub for Authentic’s growing team, regional partners and business growth. Designed to reflect both Authentic’s global platform and the culture of Mexico City, the newly expanded office doubles the company’s previous footprint, features flexible showrooms with movable presentation spaces, an open kitchen and lounge area for events and collaboration, and design elements created in partnership with local artisans and makers.
The opening reinforces the company’s long-term commitment to serving key markets around the world.
“This is an exciting moment for Authentic,” said Victor Alvarino, SVP Head of Mexico, Authentic. “Establishing our headquarters in Mexico City allows us to deepen our local bench of expertise and talent, strengthen our partner network and unlock new opportunities for our brands in a market defined by creativity, culture and consumer energy. Our ambition is not only to grow alongside the market, but to continue outperforming it by bringing the right brands, partners and experiences to consumers across the country.”
Since first planting a flag in Mexico City in 2019, Authentic has built a strong foundation in the market and generated significant momentum for its brands across greater Latin America. That growth has been driven by strategic partnerships, omnichannel expansion and increasing consumer demand across its portfolio.
Mexico has emerged as a key growth engine for the company and is now one of Authentic’s top-performing markets globally, ranking as the company’s third-largest market worldwide. The company has also expanded its presence across greater Latin America through a diversified strategy spanning entertainment, sports, fashion and hospitality. It signed Reebok partnerships with global music superstar Karol G and Mexican soccer player Kevin Álvarez, launched branded hospitality developments including Barneys New York Residences in Tulum and Nautica Residences by Nauma in Cancún, and recently signed an agreement with Mercado Libre to further expand the visibility and performance of its portfolio across a leading platform.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with more than 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.