Authentic Partners With Peerless on the Future Growth of Hickey Freeman
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announces a partnership with Peerless Clothing (Peerless) for Hickey Freeman. Through the long-term agreement, Peerless will design, manufacture and distribute Hickey Freeman tailored clothing in the U.S., Canada and Mexico.
Hickey Freeman is one of America's most historic luxury menswear brands, inspiring generations with its iconic silhouettes, fine craftsmanship and uncompromising quality. Powered by its Lifestyle platform, Hickey Freeman is an important brand within Authentic’s diverse portfolio. The new agreement with Peerless supports the company’s goal to reinforce Hickey Freeman’s elevated position in tailored clothing while extending the brand to a new generation.
Through a shared vision and commitment to upholding brand integrity and excellence, Authentic and Peerless have enjoyed a strategic and successful partnership spanning many of Authentic’s brands, including Hart Schaffner Marx men’s and boys’ tailored clothing, Van Heusen men’s tailored clothing and outerwear and Shaquille O’Neal XLG men’s tailored clothing. Authentic and Peerless are also preparing to announce a partnership for Brooks Brothers kids in the coming weeks.
“We are very pleased to announce our newest partnership with Peerless for Hickey Freeman,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer, at Authentic. “Alvin Segal, who passed away last year, built Peerless into one of the largest and most prestigious tailored clothing companies with an impressive stable of designer labels. Dan Orwig, President of Peerless and Douglas Raicek, EVP and Principal of Peerless, are doing an incredible job upholding and extending the company’s legacy of unmatched tailored clothing expertise, unwavering dedication to its brand partners and strong retail relationships.”
Weber continues, “We are confident that through our partnership with Peerless, Hickey Freeman will continue to deliver the same high quality and value for which the brand is known and loved.”
“We are thrilled to welcome Hickey Freeman to Peerless,” said Dan Orwig, President of Peerless. “Our shared vision with Authentic is to uphold Hickey Freeman’s commitment to the art of fine tailoring. Hickey Freeman is an enduring American heritage brand, and we are excited to partner with Authentic to help progress the brand’s long-term strategy and legacy.”
Authentic and Peerless are pleased to set this iconic brand up for long-term success and look forward to sharing further updates on Hickey Freeman in the coming months.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands have an expansive retail footprint, including more than 9,100-plus freestanding stores and shop-in-shops in more than 150 countries and generate approximately $24 billion in global annual retail sales.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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About Peerless
Peerless Clothing International is the largest producer of men’s and boy’s tailored clothing in North America, supplying most major department and specialty stores in the United States, Canada, and Mexico. Visit Peerless Clothing for more details.
About Hickey Freeman
Hickey Freeman is a heritage luxury menswear brand with deep roots in American manufacturing and design. The brand continues to be a go-to for men of style who desire luxury tailored clothing crafted in America. Hickey Freeman’s offerings include tailored clothing, sportswear, outerwear and accessories, available in the United States, Canada, and Japan. The brand can be found in 20-plus freestanding stores and shop-in-shops, as well as on hickeyfreeman.com.