Authentic Brands Group and Roffé Accessories Announce Partnership for Lucky Brand
Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, today announces a partnership with Roffe Accessories for Lucky Brand, the free-spirited, Americana-inspired premium denim and lifestyle brand. Through the long-term agreement, Roffe Accessories will design, manufacture and distribute Lucky Brand men’s tailored clothing, neckwear, neckwear accessories and more across the U.S.
"We are thrilled to be partnering with Authentic for Lucky Brand to bring their tailored clothing category to life," said Murray Roffe, President of Roffe Accessories. "As the consumer transitions more and more back to the office we believe there is an opportunity to offer them performance blazers and suitings that can adapt and be paired with other parts of their wardrobe."
In addition to tailored pieces like nested suits and suit separates like sports coats, Roffe will be creating formal wear. Tuxedos, tuxedo shirts and accessories like bow ties, cummerbunds and suspenders will also be included.
“The partnership with Roffe Accessories comes at a very exciting time allowing Lucky Brand to extend its lifestyle offerings to their customer base,” said Naushaba Moeen, Executive Vice President – Lifestyle at Authentic. “Venturing into the tailored clothing category allows for the customer to mix and match their favorite Lucky Brand pieces for numerous events and moments in their lives.”
With the addition of the new line, Lucky Brand meets consumers where they are providing adaptable fashion choices for their evolving lifestyles.
The collection offers a sophisticated blend of style and versatility featuring stretch blazers and suiting that seamlessly transition from professional settings to more casual environments.
The Lucky Brand tailored clothing line will be available through a variety of channels, including Lucky Brand retail stores, select department and specialty stores, and online at luckybrand.com and shoproffe.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
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About Lucky Brand
WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it. Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.
About Roffe Accessories
Founded in 1989 by Murray Roffe, Roffe Accessories is a leading apparel and accessory company known for its innovative products and rapid speed to market. With a focus on men's and women's apparel and accessories, Roffe Accessories has consistently pushed the boundaries of fashion. For more information, visit shoproffe.com.