Binance and NFKings Partner With ABG to Bring Its Brands Into the Metaverse via NFT Partnerships

Binance has partnered up with Authentic Brands Group (ABG), a brand development, marketing and entertainment company, and leading NFT ecosystem developer, NFKings, to curate and bring leading IPs into the Metaverse via the issuance of NFTs. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, Sports Illustrated, Brooks Brothers, Forever 21 and many more. The first NFT collection to launch will honor one of the most influential pop culture icons of all time: Marilyn Monroe.

Head of Binance NFT, Helen Hai, said: “We are extremely privileged and excited to be partnering with ABG on this inaugural NFT drop with Binance. We are grateful for the opportunity and look forward to working closely together in the future with more of their brands and intellectual properties.”

The first collection of Monroe NFTs will be a collaboration with the global, pop-culture brand, tokidoki.  The tokidoki x Marilyn Monroe collaboration artwork was designed by tokidoki’s Co-Founder & Chief Creative Officer, Simone Legno. The NFTs will reflect depictions of Monroe in the signature style of tokidoki, alongside iconic tokidoki characters like Unicornos and milk boxes, as well as more classical representations, such as Monroe with her pet dog Maf and in her ivory-white cocktail dress.

Marc Rosen, President, Entertainment, ABG said: “Marilyn Monroe’s image continues to inspire countless artists and creators, making the legendary actress a permanent fixture in American modern art. We are thrilled to partner with Binance and NFKings, proven leaders in the NFT industry, and excited to give collectors this opportunity to own a piece of her legacy.” ABG owns the Marilyn Monroe Estate.

The tokidoki x Marilyn Monroe NFT collection will launch in time for the holidays on the Binance NFT platform.