Brooks Brothers Builds on a Legacy of Style Made Personal with “Make It Yours”
An eclectic cast including Leslie Bibb, Nick Wooster, and Bethann Hardison interprets iconic American style through a distinctly personal lens
For more than 200 years, Brooks Brothers has set the standard for classic American style. Worn by cultural icons across every field—from artists and writers to presidents and business leaders—the brand has long been shaped by those who bring their own perspective to it.
With Make It Yours, Brooks Brothers turns that legacy into something more immediate: not just a campaign, but a shift in how the brand invites a new generation to see—and wear—it today.
Built on the pieces that have defined generations—crisp oxford shirts, tailored suiting, and timeless outerwear—the campaign highlights how individuality brings new life to enduring design. Worn with instinct and ease, these pieces feel as relevant today as when first introduced—proof that quality is timeless and that choosing classic is, in itself, a bold choice.
Photographed by Coliena Rentmeester, the campaign features a dynamic cast spanning generations and disciplines, including actor Leslie Bibb, creator and fashion entrepreneur Nick Wooster, comedian and television writer Alex Edelman, creator and fashion influencer TyLynn Nguyen, model, entrepreneur, and athlete Nick Arrington, and advocate, model, and director Bethann Hardison. Each brings a distinct point of view, styling Brooks Brothers in ways that reflect their personality and lived experience—embodying a modern customer who values heritage but defines style on their own terms.
Across the campaign, heritage pieces are worn with confidence and a relaxed attitude. Tailoring is paired with unexpected elements—blazers styled with shorts and suits worn with sneakers—while shirting is slightly undone and effortlessly lived-in. In addition to wearing pieces from the women’s collection, some of the talent incorporate menswear into their wardrobes with a refined approach—a practice long rooted in the brand’s history. The result is a modern expression of classic style that feels natural, adaptable, and entirely one’s own.
For Leslie Bibb, the connection to Brooks Brothers is both personal and deeply rooted. “When I hear Brooks Brothers, I think of a crisp shirt, I see the color blue, I see tailoring. I really see my childhood. Brooks Brothers always felt very cool and very luxe, something that was special.”
In the campaign, Bibb brings that perspective to life through a modern, effortless approach to tailoring. She wears a sharply cut navy pinstripe suit with loafers, adding a borrowed-from-the-boys nonchalance. Elsewhere, she pairs a crisp shirt and tie with an oversized blazer, playing with proportion, or layers soft knits over pleated skirts for a look that feels equal parts polished and playful.
Nick Wooster approaches Brooks Brothers with his signature mix of precision and irreverence. Known for reworking classic tailoring in unexpected ways, he pairs sharp blazers with shorts—or even kilt-like silhouettes—bringing a sense of modernity to otherwise traditional pieces. The effect is distinctly his: polished, but never predictable. “When I think of Brooks Brothers, I think of classic—but it’s always my version of classic,” he says. “The styles that endure are the ones you can make your own.”
Alex Edelman takes a more understated approach, grounding classic tailoring in everyday simplicity. Known for favoring simple, high-quality pieces, he wears Brooks Brothers suiting and elevated sportswear with a relaxed sensibility, pairing structured jackets with denim or crisp shirting that feels effortless and unfussy. Bethann Hardison, meanwhile, brings a strong sense of individuality, incorporating men’s pieces into her wardrobe with self-assurance. She styles classic pajama sets beyond the home, embracing their softness and structure as statement dressing—proving that true style comes from personal expression, not convention.
As demand for tailored, contemporary style continues to grow, Brooks Brothers sees an opportunity to connect with a broader, more lifestyle-driven customer—one who values heritage but interprets it in a personal, modern way. Under Creative Director Michael Bastian, the brand’s women’s business has seen five consecutive years of growth, with significant opportunity ahead. This evolution reflects a customer who moves fluidly between roles—from career to family to social life—and looks for timeless pieces that adapt with her throughout the day.
“What I love most about this campaign is that we invited people with true personal style to come in and pick looks for themselves from the entire men’s and women’s Spring collections—we didn’t give them any direction or parameters,” said Michael Bastian. “Everyone approached it differently, but that’s the point—there’s a freedom and confidence in making it your own. Brooks Brothers has always been about classic American style, but the clothes really come to life when you put them together your way.”
With Make It Yours, Brooks Brothers reinforces its role as the original authority on American style—while reimagining that legacy as something lived, styled, and made personal by each generation.
Explore more at brooksbrothers.com.
About Brooks Brothers
Established in 1818, Brooks Brothers was the first American brand to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, argyle, the first successful non-iron shirt and the original button-down collar. More than two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 208 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and innovation.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
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