Champion Unites with Boxing Icon Katie Taylor in a Bold, Multi-Year Partnership
The global sportswear brand Champion has announced a new multi-year deal with the iconic Irish fighter Katie Taylor ahead of her trilogy fight against Amanda Serrano at Madison Square Garden, airing live on Netflix July 11th. A force in the ring, Katie has become synonymous with grit, greatness, and unshakable belief and is considered by many to be the greatest female fighter of all-time.
The partnership includes a limited-edition KT Reverse Weave t-shirt which pays tribute to her extraordinary career, as well as a bespoke fight kit and team gear for the Serrano encounter and will lead to the launch later this year of a next-generation combat sports range, shaped by deep collaboration and insights from Taylor. Following the signing in May of UFC Heavyweight Champion Tom Aspinall, this collaboration supercharges Champion’s commitment to the world of combat sports, a space defined by discipline, intensity, and the relentless pursuit of excellence.
From the invention of the hooded sweatshirt, created to keep athletes warm, to pioneering mesh nylon jerseys for football players, Champion has consistently delivered functional, performance-driven gear rooted in athlete insight. Many of these innovations have transcended sport to become cultural icons.
“Every boxer dreams of being a Champion and I was no different as a child. I've been lucky enough to realise those dreams over the years in the amateurs at world level and the Olympics and now as a professional boxer in becoming a two weight Undisputed Champion so to partner with Champion just seems like the perfect fit,” said Taylor.
She continued, “Champion is such an iconic brand and known around the world. It has such a rich history in sport going back over one hundred years so it's fantastic to partner with them. I'm really excited to be hands-on in helping to develop Champion's boxing range by drawing on my own experience in the sport and helping to create a product range that lives up to the Champion name and our shared values.”
Lorenzo Moretti, President of Champion EMEA, said: “This is a proud moment for our brand as we align with a sporting pioneer, and a fighter who’s done more than anyone as a role model for female boxers around the world. She’s not just a great female fighter; she’s a great fighter, full stop. Katie’s incredible will to prevail, her incredible grace and pure boxing ability are remarkable, and we couldn’t be more excited to continue her journey, as she helps us move forward too with our combat sports proposition.”
Taylor (24–1, 6 KOs) fights Serrano on July 11 at Madison Square Garden, eight months after the pair’s second clash, at Paul vs. Tyson, which Taylor won. The rematch wasn’t just a fight, it was a global moment, drawing 74 million viewers, rewriting the narrative of what women’s sports can achieve, and becoming the most watched professional women’s sports event in US history.
Taylor, from Bray, Co Wicklow, was the undisputed and undefeated world lightweight champion from 2019 to 2024 and has held the undisputed and world super lightweight championship since 2023. A former Ireland international soccer player, Taylor won five consecutive gold medals at the Women's World Championships, gold six times at the European Championships, and gold five times at the European Union Championships. She was the flag bearer for Ireland at the 2012 London Olympics opening ceremony before going on to win the gold medal in the lightweight division. Katie is widely credited with being the driving force behind getting women’s boxing added into the Olympics and unlocking the commercial viability for professional women’s boxing globally.
About Champion
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand’s mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that Champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.
Learn more at championstore.com
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
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