Eddie Bauer Launches Next Frontier with Travel + Leisure Co.: The Eddie Bauer Adventure Club
In Partnership with Travel + Leisure Co., the brand will open a vacation ownership resort in Moab, UT in 2026
Eddie Bauer, the iconic outdoor brand trusted for over a century, today announced the launch of the Eddie Bauer Adventure Club, a vacation club developed in partnership with Travel + Leisure Co. This milestone marks Eddie Bauer’s first expedition into the world of hospitality, extending its legacy of inspired exploration and outdoor adventure into the vacation ownership space.
Scheduled to open in early 2026, the first Eddie Bauer Adventure Club resort plants its flag in the adventure capital of the American Southwest, Moab, Utah. A premier outdoor destination renowned for its proximity to Arches and Canyonlands National Parks, Moab offers year-round hiking, biking, rafting, and climbing, making it the perfect backdrop for the debut of the Eddie Bauer Adventure Club. The resort will feature 39 new studio, one-, two-, and three-bedroom accommodations within a dedicated wing of Travel + Leisure’s existing WorldMark Moab resort.
“The Eddie Bauer Adventure Club allows us to meet consumers where they love to be and create deeper, lasting connections,” said Daniel Dienst, Executive Vice Chairman, Global Head of Tactical Opportunities at Authentic Brands Group, owner of the Eddie Bauer Brand. “By bringing the brand to life in destinations like Moab, we’re expanding Eddie Bauer’s reach in a way that is authentic, impactful, and true to the brand’s mission of inspiring adventure for all."
Founding Eddie Bauer Adventure Club owners will receive exclusive perks, including:
Annual adventure excursions for two
Curated on-site recreation and nature-driven programming
Priority booking privileges across Eddie Bauer and WorldMark resorts
Exclusive discounts on Eddie Bauer product
A two-year authentic.com subscription
Accelerated priority in Eddie Bauer's Adventure Rewards program, granting them Guide status
Beginning this week, Eddie Bauer loyalists will have the first sneak peek at what this new club has to offer through curated adventure-forward vacation packages.
As of this announcement residents of, or those traveling to, Washington, Utah, or Florida can become a founding member of Eddie Bauer Adventure Club, expanding to more states in early 2026.
For more information, visit eddiebaueradventureclub.com.
About Eddie Bauer
For the outdoors, and the outdoorsy. In 1920, Eddie Bauer opened a small shop in Seattle. A century later, it’s still rooted in the same idea: make gear that works hard and wears well—whether summiting a peak or exploring a local park. Eddie Bauer has outfitted record-breaking expeditions and weekend wanderers. Now, as it heads into its next 100 years, it’s focused on keeping the outdoors open—for everyone.
For more information, visit eddiebauer.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 30,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
About Travel + Leisure Co.
Travel + Leisure Co. (NYSE:TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or staying a little closer to home. With hospitality and responsible tourism at its heart, the company’s nearly 19,000 dedicated associates around the globe help the company achieve its mission to put the world on vacation. Learn more at travelandleisureco.com.