Elvis On-Chain Expands Metaverse Strategy Adding The Sandbox, Decentraland Vegas City, DAPPCRAFT, Voxel Architects & Metakey as Partners
Elvis Assembles Powerhouse Roster to Unite the Metaverse
Elvis Presley Enterprises and web3 studio Run it Wild today announced a series of new partners for Elvis On-Chain, the icon’s multi-metaverse NFT project. Ramping up for the genesis launch on June 1, the dream team of partners and collaborators includes leading decentralized gaming virtual worlds The Sandbox and Decentraland, digital creator Voxel Architects, wearables designer, DAPPCRAFT and renowned web3 utility creator Metakey.
The next phase of Elvis On-Chain is a digital key that will give fans an all-access pass to the Elvis metaverse, play-to-earn games, Elvis avatars, exclusive wearables and iconic collections procured by the community wallet.
These new partnerships enable Elvis On-Chain to establish a one-of-a-kind meeting place for Elvis fan culture within the metaverse; part time capsule and part amusement park, this celebration of the icon leverages web3 rails to transcend boundaries.
“These incredible partners, all leaders in the craft, help us build a one-of-a-kind meeting place for Elvis fans. The Elvis metaverse will host an array of ground-breaking experiences, generative collections, showcase of rare concerts, fan experiences and real events,” said Run It Wild Director Adam De Cata.
“Elvis On-Chain expands the opportunities for fans to come together in new ways. In a huge commemorative year for Elvis with the launch of Warner Bros. Pictures’ epic big screen drama, ELVIS, from filmmaker Baz Luhrmann, catapulting his legacy into the future,” said Marc Rosen, President, Entertainment, at Authentic Brands Group (ABG), owner of Elvis Presley Enterprises and Iconoverse.
Each of the partners within the expanded Elvis metaverse has committed to building a variety of experiences including:
The Sandbox plans to create the Elvis avatars for use in their native game, enabling users to turn into Elvis Presley, while also building an immersive and gamified world of Elvis in the metaverse.
“Elvis Presley is one of the most iconic singers and performers of all time, and this partnership will extend his legacy into the metaverse,” said Sébastien Borget, COO and co-founder of The Sandbox.
“We want to empower his fans to express themselves and become their very own Elvis, creating an exciting way to experience his likeness across generations and keep him forever in the limelight thanks to technology.”
Digital creators Voxel Architects will lead the Sandbox build ensuring Elvis avatars are handcrafted in meticulous detail, and the game leverages the most engaging aspects of his legacy.
Following the genesis NFT mint, Decentraland will host The Elvis Block Party, the first Guinness World Record in the metaverse for most Elvis impersonators in one place. The Elvis Block Party will welcome Elvis fans from around the world to honor the music, dance moves, outfits, cars, movies and enduring legacy of The King of Rock ‘n’ Roll. The party will be held in Decentraland.
Attendees will be able to access Elvis wearables including an Elvis jumpsuit and an iconic Elvis styled wig. Elvis Genesis Key holders will be gifted officially licensed Elvis Decentraland wearables. The collection will include his iconic jumpsuits, outfits, shoes, wigs and sunglasses. An Official GWR Adjudicator will attend and announce the record against key guidelines set for the world-first.
Vegas City, primary land owner of the largest entertainment district in Decentraland, will be supporting the build of the unique Elvis Block Party experience in the largest and best known social casino in the Metaverse.
Alongside Run it Wild, DAPPCRAFT will be designing all the officially licensed wearables for The Elvis Block Party reimagined for the digital age from Elvis’ iconic jumpsuit and wardrobe collection.
“We’ve brought history to life, in a new reality—the Metaverse. Every fan can feel like a rock star in these wearables, just like their idol,”said Demian G, CEO and co-founder of DAPPCRAFT.
On the back of a $3.5 million raise led by Animoca Brands, Metakey will serve as a hallmark partner project, inspiring their community and setting the tone for Elvis’ future interoperability.
Matty, founder of The Metakey, added: “Elvis ‘shook up’ the music industry in the 1950s and it is that sort of cultural impact that we at The Metakey like to champion. I look forward to sharing his historic legacy to our community and introducing him to the Web3 space.”
The fan-controlled NFT offers unprecedented access, as buyers of the one-of-a-kind Elvis Genesis NFTs have the opportunity to vote on future releases from the vault and shape the future of Elvis on the blockchain. The Elvis On-Chain Litepaper hints at an upgrade to an Elvis DAO to govern the project.
Where to find out more
The Elvis Genesis mint will take place early June and the GWR Elvis Block Party Decentraland event will be held closely after. For live updates and Elvis Genesis Key NFT mint date announcement follow @elvisonchain on Twitter. For more information and the litepaper, visit https://elvis.onchainvault.io/.