Eyewear by David Beckham and Safilo Spa Are Proud to Announce the Opening of Their Selfridges Pop Up Store Exclusively as Part of the Selfridges SPORTOPIA Summer of Sports
Eyewear by David Beckham and Safilo SPA are proud to announce their partnership with world renowned UK retailer Selfridges to bring an exciting brand pop up to store from 4th July. This partnership is launching as part of SPORTOPIA, a summer of sports at Selfridges with an exclusive Selfridges preview on key Fall/Winter 2024 sun styles.
Eyewear by David Beckham is excited to showcase the exquisite craftsmanship, high-quality materials, premium design elements, and distinctive details with Selfridges – widely acknowledged as the UK home of stylish and contemporary brands. The pop up is an invitation to discover the full expression of David’s universe – a space to relax and enjoy the Selfridges environment whilst discovering the full DB Eyewear collection.
Designed to appeal to a broad audience, the Selfridges selection offers timeless designs infused with effortless British sophistication, as well as a stylish fashion silhouette enhanced with refined details.
Exclusively to Selfridges over our pop up is also a preview of 5 key FW24 SKUs – all with hallmarks of the iconic David Beckham style, but with a bold and fearless sense of style that perfectly represents the Selfridges customer.
Eyewear by David Beckham and Safilo SPA invite you to discover our space in store from and until Friday13th September.
EXCLUSIVE SHADES FOR OUR SELFRIDGES POP UP INCLUDE:
DB 99/VISOR sunglasses
Inspired by David Beckham’s passion for motorcycles, these new acetate sunglasses combine a modern masculine aesthetic with functionality in a wrap-around mask shape. The DB 99/Visor is designed for a new generation of adventurers looking for the most stylish yet comfortable accessories to complement the look for their travels. This style is available in black/Havana with orange lenses, black with grey lenses, black with crystal/black temples and blue-shaded lenses. The Black/Havana with orange lenses will be exclusive over this pop up.
DB 7127/S sunglasses
These contemporary squared sunglasses feature a bold yet flat shape in acetate, for an unexpected lightweight feeling. This style, suitable also for graduated lenses, is offered in red Havana with green shaded lenses, black/Havana with blue shaded gold mirror lenses, black with blue lenses, black with brown shaded green mirror lenses, and transparent grey with grey shaded green mirror lenses. The Havanna shade will be exclusive over this pop up.
DB 7126/S sunglasses
These stylish sharp rectangular sunglasses feature a bold yet flat shape in acetate, for an unexpected lightweight feeling. This style, suitable also for graduated lenses, is offered in black with crystal/black temples and blue shaded gold mirror lenses, black with black/crystal temples and grey lenses, red Havana with blue lenses, transparent green with grey shaded green mirror lenses. The black and transparent Green frames will be exclusive over this pop up.
DB 1160/S sunglasses
These modern rounded sunglasses are crafted in ultralight slim acetate, conveying a feeling of lightness and comfort. Designed also for graduated ophthalmic lenses, this style features a stylish key-shaped nose bridge and comfortable lightweight temples. Available in brown horn with brown lenses, black with grey lenses, black/brown with blue shaded lenses, transparent grey with blue lenses, and transparent honey with green lenses. The transparent honey with green lenses will be exclusive over this pop up.
About Eyewear by David Beckham
In January 2020, David Beckham unveiled Eyewear by David Beckham, a new eyewear brand designed by the global style icon in collaboration with Safilo Group. Since launch, the brand has grown quickly, gaining popularity worldwide with a broad consumer base, sold via a large network of retail partners.
Inspired by many years of fashion and attention to personal appearance, David Beckham collaborated closely with the Safilo design team to create a comprehensive collection of sunglasses and optical frames. This collection seamlessly blends an easy-going British style and attitude with a vintage, timeless spirit, all while maintaining a keen emphasis on detail and functionality.
These collections are versatile enough to complement various occasions, ranging from casual outings to formal events, providing to a wide range of customers by offering options that respond to different style preferences and needs.
About Safilo Group
Safilo is a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial innovation, and state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its Group legacy, founded on innovation and responsibility, onwards towards the future.
With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets high quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Dsquared2, Etro, Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour.
The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2023, Safilo Group recorded net revenues for Euro 1,024.7 million.