Hunter and LoveShackFancy Join Forces for a Dreamy Footwear Collection
The capsule features Hunter’s best-selling women’s and kids’ silhouettes and LoveShackFancy’s signature floral prints
Hunter and LoveShackFancy have come together to unveil a limited-edition footwear collection that seamlessly blends outdoor functionality with whimsical femininity. The Hunter x LoveShackFancy capsule features eight styles that marry Hunter’s renowned craftsmanship with LoveShackFancy’s distinctive, romantic aesthetic.
“We see a natural synergy between Hunter and LoveShackFancy—two brands with well-defined yet complementary identities,” said Matthew Salter, Executive Vice President, Partnership – Marketing at Authentic, owner of the Hunter brand. “This collaboration brings together Hunter’s world-class craftsmanship with LoveShackFancy’s flower-filled world, creating a collection that feels both fresh and timeless.”
This collaboration brings together the best of both brands—Hunter’s durable, weather-ready footwear and LoveShackFancy’s playful, floral-inspired designs. Whether navigating rainy days or strolling through spring gardens, this collection delivers both style and substance. Adorned with LoveShackFancy’s signature blush pink florals, delicate bow patterns, and soft pastels, each pair offers a fresh, fun twist on Hunter’s best-selling women’s and kids’ silhouettes.
“Hunter is known for its commitment to durability and performance, while LoveShackFancy has built its reputation on a distinctive, romantic style,” said Shanya Perera, Senior Vice President, Marketing, Advertising & PR at Marc Fisher Footwear, US licensee of Hunter footwear. “The Original Rain Boot has always been a canvas for creative expression, and this collaboration allows us to bring that vision to life in a fresh, playful way. By blending our signature strengths, we’ve created a collection that speaks to a new generation of trendsetters and stylish moms who want to look effortlessly chic – rain or shine.”
Just in time for Easter and Mother’s Day, Hunter x LoveShackFancy offers families the perfect opportunity to coordinate their looks. The collection includes Hunter’s Women's Original Tall Rain Boots, Women's PLAY™ Short Rain Boots, Big Kids Original Rain Boots, and Kids First Classic Rain Boots. Crafted from the highest quality natural rubber, each style is fully waterproof and designed for comfort and function without compromising style.
“We are beyond excited to collaborate with Hunter on this special, limited-edition capsule,” said Rebecca Hessel Cohen, Founder and Creative Director at LoveShackFancy. “Part of the magic of LoveShackFancy is bringing our whimsical aesthetic into everyday life, so being able to bring our signature heirloom florals to boots as functional and timeless as Hunter’s feels like the ultimate blend of romance and practicality.”
The Hunter x LoveShackFancy collection will be available from April 10 at HunterBoots.com, LoveShackFancy.com, Bloomingdales.com, Nordstrom.com, Shopbop.com, FreePeople.com, Journeys.com, and select retailers. The women’s styles will range from $145-215 and the kids’ styles will range from $95-120.
About Hunter
With a 160-plus-year heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand, offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. With seasonal introductions of fresh new styles and colorways inspired by the brand’s strong DNA, Hunter has cemented its position as the "welly of choice" among outdoor enthusiasts, celebrities and fashion trendsetters alike.
For more information, please visit https://hunterboots.com.
About LoveShackFancy
LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, every day is an occasion and your wildest dreams can become reality.
The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin. The bows that can be found across LoveShackFancy clothing, perfume, bedding and kids collections perfectly encapsulate the spirit of the brand—a balance of softness and strength, and an undeniable charm that has no age or time limit.
Today, LoveShackFancy is an award-winning and family-owned company with 17 stores worldwide, 450 retail partners, and collaborations with Stanley, Gap, Roller Rabbit, Kendra Scott, Cotton, Pottery Barn, State, Bogner, Supergoop, Hurley, American Girl, Roblox and Bandier. LoveShackFancy has received the WWD Award for The Best Performing Fashion Company and Rebecca has been honored with the Entrepreneurship Award at the Fashion Institute Annual Awards Gala and Visionary Of The Year at The Guild Hall Visionaries Event, and featured on the cover of the New York Times Style section. Millions of friends have joined the party, sharing in the belief that being in love with love is a state of mind that can take you farther than you ever imagined
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.