IMH Fragrance Signs Agreement to Develop Quiksilver’s First-Ever Fragrance Collection
IMH Fragrance, a leading fragrance developer and manufacturer, today announced a new partnership which will introduce Quiksilver’s first-ever fragrance collection. Set to launch in early 2026 in the U.S. and Canada, Quiksilver fragrance will translate the brand’s adventurous spirit and connection to nature into a sensory experience.
The debut collection will introduce four signature scents, including two for men and two for women, each inspired by the contrast and energy of Quiksilver’s world, from the sun-drenched coast to the crisp alpine air.
“These four fragrances were inspired by the rush of the wave and the thrill of the slopes, to embody Quiksilver’s iconic surf-and-snow DNA through scent,” said Hanan Malul, CEO, IMH Fragrance.
“Quiksilver has defined surf and snow culture for over five decades with an unwavering commitment to passion, authenticity and innovation,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic Brands Group, owner of the Quiksilver brand. “Through our partnership with IMH Fragrance, we’re extending that heritage into a new category—capturing the brand’s adventurous spirit and the energy of the mountain and the wave in a fresh, expressive way.”
The partnership was established through a licensing agreement with Authentic Brands Group, a global brand development, marketing and entertainment platform. It underscores the company’s commitment to extending its brands into new categories that foster meaningful consumer connections through best-in-class partners with deep expertise and category leadership. IMH Fragrance will be exhibiting the Quiksilver Fragrance line for the first time at Cosmoprof Miami 2026 from January 27–29, offering an exclusive preview to industry partners and press.
The full Quiksilver fragrance collection is expected to be available through select retail partners, online at www.quiksilver.com and on Amazon in February of 2026.
About IMH Fragrance
IMH Fragrance is an American fragrance company with a presence online and in over 2,200 retailers across North America. The company’s current portfolio of brands, including Michael Malul, Esquire Fragrance x Michael Malul and Marley Fragrance, offers a large array of men’s, women’s and unisex fragrances. With fragrance at the core of what IMH Perfume does, the team strives to bring luxury, high quality fragrances to the masses without compromise. They partner with the world’s top perfumers using the best ingredients to create scents that are unique and attention-grabbing, while still being wearable. Visit www.imhfragrance.com for more information. Follow IMH Fragrance on LinkedIn, Instagram, and Facebook.
About Quiksilver
Quiksilver is the emblematic board sports brand founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values.
The brand's identity is represented by its logo: a mountain inside a wave symbolizing its attachment to board sports and its environments, the sea and the slopes.
True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of board sports.
For more information, please visit quiksilver.com. Follow Quiksilver on Instagram, Facebook and Twitter.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life. Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 30,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
Contact Information:
IMH Fragrance
Natalie Hricovsky
pr@michaelmalul.com
(513) 426-5177
Quiksilver
Candice (Brew) Watts
Director, PR at Authentic Brands Group
cbrew@authentic.com