Juicy Couture Redefines Everyday Glamour with New Denim Collection
The iconic brand introduces a fresh take on denim, arriving November 17th 2025
Juicy Couture proudly announces the launch of its newly formed denim division. The collection will arrive mid-November 2025 and is a bold evolution for the cult label that defined a generation of 2000’s glamour. Designed by Batra Group, a leading manufacturer and brand developer, and the brand’s licensee across the UK and Europe, the assortment blends LA attitude with contemporary style, celebrating individuality through flattering, feminine silhouettes and elevated detailing.
Two decades after the world fell in love with Juicy’s velour tracksuits, the LA-born brand expands its reign with a collection that reimagines its signature confidence and playfulness in a new lens: denim. Timeless, versatile and effortlessly cool, each piece brings Juicy’s unmistakable energy into the modern wardrobe.
From low-rise flares with unapologetic early-aughts energy to wide-leg jeans designed with serious main-character appeal, every style turns the everyday into a statement. Expect considered proportions, perfect washes and that signature Juicy sparkle stitched into every seam.
The Collection
Made for the muse. The new denim collection has arrived: seven flawlessly cut silhouettes that are the pinnacle of plush attitude and effortless glam:
● Diamante Booty Short
● Diamante Wide Leg
● Dog Crest Bootcut Jean
● Dog Crest Skirt
● JC Crest Flare Jean
● JC Crest Pleat Skirt
● Midrise Bootcut Jean
Each piece is crafted from premium cotton denim and finished with signature Juicy detailing - think embroidered logos, crystal trims and classic hardware. The result: laid-back luxury with an elevated, everyday twist. Shot through a nostalgic lens, the campaign embodies a new kind of Juicy girl, bold, empowered and effortlessly sexy.
Designed to move seamlessly from day to night, street to soirée, this collection captures Juicy Couture’s evolution, still unmistakably Juicy, but redefined for a new generation.
The Juicy Couture Denim Collection launches on the 17th November 2025 at juicycouture.co.uk.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
For more information, visit juicycouture.com. Follow @juicycouture on Facebook, X and Instagram.
PRESS CONTACT:
Amelia Heard | Cultural Influence
amelia@culturalinfluence.net
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life. Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 30,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.