Juicy Couture Fragrances Introduces Viva La Juicy Elixir, a Prestige Eau De Perfume that Redefines an Iconic Scent with Bold Intensity
Viva La Juicy Elixir celebrates 20 years of Juicy Couture Fragrances with an irresistible, unapologetically over‑the‑top Eau de Parfum, designed to make every day couture
Juicy Couture Fragrances has unveiled Viva La Juicy Elixir, an intensified and decadent new interpretation of the beloved Viva La Juicy fragrance. Launching under the Revlon Fragrances portfolio, Viva La Juicy Elixir marks the next chapter in the brand’s 20-year legacy, bringing irreverent glamour, long-lasting richness, and a modern expression of fearless femininity to a new generation of Viva La Juicy lovers.
“Viva La Juicy Elixir perfectly captures everything that’s made Juicy Couture Fragrances a generational style icon for 20 years, from its intensity and fearless spirit, to its irresistible charm,” says Amber Garrison, President, Elizabeth Arden & Fragrances at Revlon. “It’s a richer, more powerful take on the original fragrance. This scent isn’t just perfume, it’s a true statement of confidence.”
Designed for those who believe more is more, Viva La Juicy Elixir is a floral amber gourmand that opens with an indulgent burst of wild berries coulis, bright mandarin, and lush gardenia. The heart reveals an intense blend of jasmine sambac absolute and jasmin grandiflorum wrapped in warm brown sugar. The base notes of smooth tonka bean, creamy sandalwood, benzoin, and musk deliver a rich, long-lasting finish.
Two-time WNBA All Star, Angel Reese, Juicy Couture’s global ambassador, leads the Viva La Juicy Elixir campaign.She embodies the fearless confidence, creativity, and cultural influence at the heart of this bold fragrance.
With her impact across sports, style, and culture, Reese embodies the brand’s commitment to celebrating bold self-expression and modern femininity.
“When I wear Viva La Juicy Elixir, I feel unstoppable,” says Reese. “It’s my finishing touch, the moment I put on before I walk out the door or step onto the court. It completes my look and brings that bold Juicy energy that makes me feel ready for anything.
The packaging pays homage to the original Viva La Juicy bottle, dialing up the drama with a black crystal shaped cap, pink satin bow, gold-toned Juicy “J” and “Couture” charms, and a luxe gold metallic plaque. The bottle, designed to make a statement on all vanities, is housed in a striking black carton with gold accents.
Viva La Juicy Elixir by Juicy Couture Fragrances is available at Amazon, Macy’s, Ulta Beauty, Nordstrom, and Belk beginning March 16th, with in-store availability starting on April 2nd. The scent comes in sizes* ranging from 0.17 FL OZ. to 3.4 FL OZ, with price ranging from $36 to $140 USD.
*Please note, sizes and pricing are subject to availability based on retailer. Please reference contact listed for further details.
© 2026 Viva La Juicy Elixir Juicy Couture is a trademark owned by ABG Juicy Couture, LLC and is used under license.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
For more information, visit juicycouture.com. Follow @juicycouture on Facebook, X and Instagram.