Juicy Couture Unveils REJUICED: A Peer-to-Peer Resale Marketplace Powered by Recommerce/Resale Industry Leader Recurate
Juicy Couture, the beloved lifestyle brand, today unveils REJUICED: a peer-to-peer resale marketplace that offers a seamless pathway to circularity. The resale program, powered by Recurate, a leader in circular economy technology, gives Juicy Couture customers the opportunity to sell their previously owned clothing and accessories directly through Juicy’s eCommerce platform.
“Juicy Couture is one of the most sought-after brands in thrift shops and second-hand marketplaces in our portfolio, which is a testament to its enduring connection to pop culture,” said Natasha Fishman, CCO and EVP Marketing at Authentic Brands Group (Authentic), owner of the Juicy Couture brand. “Circular fashion is important to Juicy consumers, and we are incredibly pleased to partner with Recurate’s best-in-class platform to bring resale to the world of Juicy.”
When selling through REJUICED, users will first submit their own product photos and descriptions, then select a recommended price for their items, which will then be authenticated and approved by Juicy Couture to appear on the resale page. A key benefit of selling through REJUICED is that it allows consumers the opportunity to see original product photography and understand the exact colorways and styles of the products.
Following a sale, users will receive a prepaid shipping label to send the item to its next home, eliminating the environmental footprint and logistics of shipping to a 3rd-party warehouse. Once the buyer verifies its condition, the seller will be reimbursed with store credit.
“We are thrilled to partner with Juicy Couture on the launch of their pre-owned marketplace, REJUICED,” says Adam Siegel, Recurate Co-Founder and CEO. “Juicy Couture is an iconic casual luxury brand with a rich heritage and reputation for quality design. The launch of REJUICED provides the brand with the opportunity to extend the lifetime of their products while at the same time providing their customers with a streamlined resale process.”
Launching this month, REJUICED and can now be found on the juicycouture.com.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
For more information please visit juicycouture.com.
Follow @juicycouture on Facebook, Twitter, TikTok and Instagram.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $24.5 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 9,800-plus freestanding stores and shop-in-shops and 355,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and Twitter.
About Recurate
Founded in 2020, Recurate, Inc. is a leading circular economy technology company that offers brands an ecommerce solution to capture their secondhand sales. Recurate enables an integrated peer-to-peer marketplace on brands' ecommerce stores, allowing their customers to resell items they previously purchased from those brands. Recurate works with fashion, outdoor gear, electronics, and equipment brand companies. To learn more about Recurate, please visit: www.recurate.com.
Media Contact
Linda Gaunt Communications: Ashlyn Allred, ashlyn@lindagaunt.com
Juicy Couture: Giana Elenterio, gelenterio@authentic.com