L’amy America and Authentic Brands Group Announce Eyewear Partnership for Champion Eyewear

L’amy America today announces the multi-year extension of its Champion licensing agreement in partnership with Authentic Brands Group (Authentic), a global brand development, and licensing platform. L’amy America, as premium eyewear brand specialists, will continue the design, manufacture, and distribution of Champion optical and sunglass products for men, women, and youth, solidifying over a decade of success with one of America’s most beloved and iconic brands.

“The extended partnership with L'amy America allows us to bring Champion's iconic spirit of innovation and comfort to even more consumers across generations. Together, we'll keep pushing the boundaries of design and performance in eyewear, staying true to Champion's legacy while meeting the evolving needs of today's active, fashion-conscious individuals,"
said Steve Robaire, EVP of Reebok and Champion, Authentic Brands Group.

Champion’s eyewear collection is recognized for its combination of high-performance functionality, superior comfort, and modern, sport-inspired design. Offering a diverse range of styles and specialty sizes, the collection serves a broad demographic, with 45% of offerings dedicated to men, 30% to youth, and 25% to women. Crafted with high-quality materials and drawing from over 100 years of Champion brand history, the collection is an essential addition to any active lifestyle.

“Champion is one of the world’s most well-known, sport-lifestyle brands, and is leading the industry in digitally connecting with multiple consumer generations” said Stephen Rappoport, CEO of L’amy America. “We are so pleased to confirm the new partnership with Authentic and look forward to many more years of Champion growth,” said Rappoport.


ABOUT AUTHENTIC BRANDS GROUP

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $32 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Champion, Brooks Brothers, Barneys New York, Judith Leiber Couture, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville. 

For more information, visit authentic.com.

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ABOUT CHAMPION®: Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers.  Champion Athleticwear can be purchased at department stores, sporting goods stores, specialty retailers and at Champion.com.  For more information, please visit us at Facebook.com/Champion and follow us on Twitter @Championusa or Instagram @Champion

ABOUT L’AMY AMERICA: L’amy America is wholly owned by ILG (International Luxury Group) – one of the world’s leading fashion accessory companies possessing a portfolio of internationally renowned licensed brands. L’amy America develops and distributes eyewear for brands such as ANN TAYLOR, BEN SHERMAN, CHAMPION, NICOLE MILLER, 2BB and its own house brands TLG and SEVEN.FIVE. ILG brings together eyewear, watches, leather goods and jewelry under one international accessories company. L’AMY AMERICA, 40 Richards Ave, 6th Floor, Norwalk CT 06854 / www.lamyamerica.com.