Global Icon Marilyn Monroe Is Digitally Styled in Today's Hottest Designers, Exclusively for the Latest Issue of CR China
Partnering with Web3 platform Amethyst and the Monroe Estate, CR China reimagines the Hollywood legend for modern times, dressing her in the latest looks from Thom Browne, Balenciaga, Miu Miu, Fendi and more for eight different covers
CR China Issue 4 will hit international newsstands on June 21, 2022
Hitting international newsstands on June 21, 2022, CR China Issue 4 unveils eight stunning covers featuring one of the world’s most glamorous movie stars and style icons, Marilyn Monroe. Arriving just after the starlet’s birthday, these exclusive new images envision how she may have looked had her cultural heyday occurred today, with cutting-edge CGI imagery.
Working closely with web3 startup Amethyst and Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns Monroe’s estate, Roitfeld and CR China Fashion Director Gaultier Desandre Navarre developed eight unique looks for Marilyn, dressing her in today’s top designers including Thom Browne, Balenciaga, Miu Miu, Fendi, Balmain and David Koma, as well as digital fashion houses Auroboros and Tribute Brand. The result of this artful collaboration is eight new depictions of Hollywood’s most recognizable star as you’ve never seen her before.
“Few cultural figures have been more revered for their beauty and panache than Marilyn Monroe,” says Carine Roitfeld, CR Fashion Book Founder and Creative Director. “She’s a dream cover star for any fashion editor and someone I’ve always admired for being a trailblazer in creating a captivating personal brand that extended beyond her work. This is a key facet of most celebrities today, but Marilyn was one of the first to do it. I embraced the unique challenge of imagining a modern photoshoot for such a classic star. The looks I curated with Gaultier feature some of my favorite designers working today—since Marilyn has always been known as a trendsetter—while still embodying her timeless elegance and sense of empowerment.”
“The CR Fashion Book brand has always looked towards fashion’s future,” says Vladimir Roitfeld, CEO of CR Fashion Book, Ltd. “We were honored by the opportunity to work with innovators in this new digital landscape, especially on a subject as renowned as Ms. Monroe. These covers are arriving amidst a global Marilyn resurgence, which only further highlights the everlasting allure of her cultural impact. Created using a blend of traditional editorial production and digital technology, each look was first styled via a body double and then virtually added onto Marilyn by the amazing image team at NowOpen. Marilyn’s likeness has been captured in many forms over the past few decades, so it was exciting to imagine her within this fantastical new medium for CR China.”
“CR was the obvious choice to style and debut the modern Marilyn,” added Jim Gibb, Creative Director for the Marilyn Monroe Estate. “Carine Roitfeld is a premiere purveyor of taste, and we knew she and her team would be able to conceive Marilyn in a contemporary period without losing her signature ‘it’ factor. We’re thrilled to be able to expand on her legacy with one of the world’s leading fashion editorials and introduce her to a global audience in a whole new way.”
CR China 4 will hit international newsstands on June 21, 2022. Following their print debut, the eight cover images will be minted as NFTs and made available through Amethyst’s digital platform.