Prince Partners With MAP Active to Expand Footprint in Indonesia
Prince, a global racquet sports and lifestyle brand, today announced a partnership with MAP Active, a prominent retail and distribution company in Indonesia. Through the partnership, MAP Active will become the exclusive distributor of Prince hardgoods, footwear, apparel and accessories for adults across the region.
"We are pleased to expand our partnership with MAP Active, who we have collaborated with on brand growth across the Authentic portfolio for Nautica, Nine West, Airwalk, Ted Baker, Juicy Couture and Reebok," said Wesley Chu, EVP, Head of Asia Pacific and Active Brands at Authentic Brands Group. "Indonesia has a vibrant and passionate sporting community, and we believe that through the Prince brand, we can provide consumers of all levels with the equipment they need to elevate their tennis game. We look forward to working with Lilyana and her team to further establish Prince’s presence in the region and create new opportunities for growth."
The partnership between Prince and MAP Active represents a significant milestone for both companies. By leveraging their respective strengths, they aim to enhance the sporting landscape in Indonesia, catering to the diverse needs of athletes and sports enthusiasts across the country.
“We are delighted to re-introduce Prince in Indonesia and we believe the brand’s legacy will translate across our market, especially now that there’s a growing demand for tennis brands,” said Lilyana Gani, Senior Merchandising General Manager of MAP Active.
The all-new Prince lifestyle offerings, which will include racquet sports equipment, accessories, performance apparel and sportswear, will launch online and in select stores throughout Indonesia on July 31, 2023.
About Prince
Prince is a global racquet sports and lifestyle brand that elevates the game of every individual on and off the court. A definitive market leader, Prince is the racquet of choice for elite tennis players and accomplished pro’s worldwide. The brand is focused on meeting the needs of its wide-ranging customer base with a comprehensive selection of innovative, game-changing equipment and off-court lifestyle offerings. Under the creative direction of David Grutman, Prince creates highly coveted street and fashion collections beloved by A-listers and tastemakers alike. Shop Prince racquets and equipment at specialty and club retailers, in branded shop-in-shops nationwide and on PrinceTennis.com. The lifestyle collection is available online at PrinceSports.com and select boutique retail stores.
Follow @princesports on Instagram.
About PT Map Aktif Adiperkasa Tbk (MAPA)
PT Map Aktif Adiperkasa Tbk (MAPA) is a ‘brand commerce’ entity managing and marketing international brands across Indonesia. A subsidiary of PT Mitra Adiperkasa Tbk (MAPA), MAPA operate more than 40 exclusive brands across 1,327 stores and 11 online sites. Its three principal business lines are Sports, Leisure, and Kids which are sold via mono-brand and wholly owned multi-brand store formats including PlanetSports.Asia, Sports Station, Golf House, and Kidz Station. In 2018, the company acquired Astec, a leading regional brand in badminton, fitness, and leisure activities founded by Olympic Champions, Alan Budikusuma and Susi Susanti.
For more information about MAPA, please visit www.mapactive.id.
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PT Map Aktif Adiperkasa Tbk
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Authentic Brands Group
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Authentic Brands Group