Quiksilver and Pacifico Combine Surf Adventure with the Spirit of Baja in New Surf Wear Collection
Quiksilver and Pacifico Have Joined Forces to Release the Third Iteration of its Popular Collaboration.
Highlighting the brands’ shared love of surf and Baja California, Quiksilver x Pacifico features 17 new styles that combine Quiksilver’s deep surfing roots with Pacifico’s thirst for the road less traveled.
This curated selection of premium apparel and accessories includes tees, boardshorts, hats and more, all spotlighting a love for discovery. Each piece is designed with early morning surfs and nightly campfire celebrations in mind, incorporating bold prints and new Quiksilver x Pacifico artwork.
“This collaboration is a natural extension of our shared passion for adventure,” said Matthew Salter, Executive Vice President, Partnership – Marketing at Authentic, owner of the Quiksilver brand. “Each piece reflects the unfiltered world of surf culture — timeless, effortless and built for those who chase good times.”
The Quiksilver x Pacifico collection is made for classic beach days and warm summer nights. Each piece embodies the adventurous and carefree spirit of surf culture, blending relaxed silhouettes with ocean-inspired hues and graphics that nod to warm sunny days, dusty baja surf adventures and the deep blues of the Pacific Ocean.
The Quiksilver x Pacifico collection will be available from May 15 at newly relaunched Quiksilver.com and select retailers worldwide. The new collection will range from $29- $59 and men’s S-XXL in tops and 28-40 in bottoms.
About Quiksilver
Quiksilver is the emblematic board sports brand founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values. The brand's identity is represented by its logo: a mountain inside a wave symbolizing its attachment to board sports and its environments, the sea and the slopes. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of board sports.
About Pacifico
Pacifico Clara® is a golden lager with a crisp, refreshing flavor. As the story goes, Pacifico was founded in Mazatlán, Mexico in 1900, and first “imported” to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to share with other like-minded adventurers. Inspired by the surfers’ find, Pacifico continues to fuel the thirst for discovery, because good things come to those who seek them out. Explore the story that’s inspired countless others by visiting discoverpacifico.com and Instagram.com/pacificobeer.
About Authentic
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.