Reebok Welcomes Hilary Duff as Its Newest Ambassador
Multiplatinum recording artist, generation-defining actress, and entrepreneur joins the brand as it continues to shape the future of sport and lifestyle
Reebok, the iconic and irreverent sports culture brand, today announced Hilary Duff as its newest brand ambassador. For more than two decades, Duff has remained a force in entertainment, music, and fashion, evolving from a chart-topping pop icon and beloved actress into a successful entrepreneur while continuing to inspire audiences with her perspective on style. Embodying the “Unfiltered & Unstoppable” spirit of her debut Reebok campaign, Duff brings an authentic approach to confidence, style and everyday movement as the brand continues to build on its rich legacy.
"I'm excited to partner with Reebok, a brand that has always embraced originality and individuality," said Hilary Duff. "To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I'm looking forward to what's ahead for this partnership."
Duff joins a growing community of Reebok ambassadors and creative partners like Karol G, Belmont Cameli, PartyNextDoor, Angel Reese and Julian Edelman, helping shape the brand’s next chapter across sport, fashion and culture. Her debut Reebok campaign will spotlight active and lifestyle styles designed for movement, comfort and everyday confidence, reflecting Duff’s authentic and approachable sense of style.
"Hilary has remained a cultural touchstone for more than two decades because she's always evolved while staying true to herself,” noted Stefani Fleurant EVP, Sports & Lifestyle Marketing.“She has built a genuine connection with audiences across generations, and her effortless approach to style, wellness and everyday movement makes her a natural fit for the brand. We're excited to welcome Hilary to the Reebok family as we continue to connect with consumers through authentic storytelling and products that fit their lifestyles."
Duff’s debut Reebok campaign, “Unfiltered & Unstoppable,” launches August 31, spotlighting the latest Reebok apparel and accessories. For more information about the partnership or to explore the latest Reebok looks, visit Reebok.com or follow @Reebok and @HilaryDuff on social media.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or for the latest news at News.Reebok.com. Discover Reebok on Instagram, X and Youtube.
About Hilary Duff
One of the defining stars of her generation, multiplatinum global icon Hilary Duff returns to the pop world with her boldest and most self-assured project yet, luck… or something. Duff first kicked off her music career with 2003’s 4X platinum Metamorphosis (featuring the Top 40-charting “So Yesterday” and “Come Clean”), then released her platinum-selling 2004 self-titled LP and 2007 autobiographical dance-pop collection Dignity. With those three albums alone selling a collective 15 million copies worldwide, she also established herself as a producer, entrepreneur, philanthropist, and New York Times-bestselling author, all while continuing to deliver standout performances in TV and film, including her award-nominated turn on Darren Star’s “Younger.” Now signed to Atlantic Records, Duff launched a thrilling new chapter with her sixth studio album, her first new music since 2015’s Breathe In. Breathe Out. (a No. 5 debut on the Billboard 200, made with an extensive lineup of producers/co-writers, including Tove Lo and Ed Sheeran).
Co-written by Hilary and produced by her husband, GRAMMY® Award-winning songwriter/producer Matthew Koma(Britney Spears, P!nk), and Brian Phillips (Alec Benjamin, blink-182), luck… or something debuted at #3 on the Billboard 200, marking Duff’s highest chart position since 2007 and at the time, became the second-largest debut for a female artist this year. Named one of the "Best Albums of 2026" by Billboard, Rolling Stone and Variety and garnering additional critical praise from LA Times, Associated Press, Pitchfork, Glamour and more, the project officially became Duff's sixth career Top 5 entry while simultaneously landingat #2 on Billboard’s Top Album Sales Chart. Internationally, luck… or something has soared to the top of the charts with Top 5 debuts in 6 countries, including #1 in Canada and Australia. Marking her first major tour in over 18 years, Duff's global headline “the lucky me tour” spans seven countries, with dates across the U.S., Canada, Mexico, the U.K., Ireland, Australia, and New Zealand including SOLD-OUT performances at New York’s Madison Square Garden and Los Angeles’ Kia Forum. Following the album release, Duff surprised fans with (Mine), a seven-song EP featuring newly re-recorded renditions of her greatest hits including “Come Clean (Mine)” and the beloved anthem, “What Dreams Are Made Of (Mine)."