Reebok and Juicy Couture Join Forces for Y2K-Inspired Capsule Collection
Juicy Couture’s Iconic Rhinestones and Velour Give Reebok’s Sport Heritage Designs the Ultimate Nostalgic Twist
Reebok and Juicy Couture today unveiled a limited-edition Reebok x Juicy Couture footwear and apparel collection. Reebok x Juicy Couture seamlessly blends some of the most iconic fashion trends of the 90’s, fusing Reebok's sports heritage style with the trendsetting fashion legacy of Juicy Couture.
Reebok x Juicy Couture includes five unique footwear silhouettes and eight apparel pieces, including special iterations of the Classic Leather SP Extra, BB 4000 Mid ll, Classic Slide as well as Tracksuit, Graphic Tee and Bodysuit offerings, all infused with signature Juicy elements including velour materials, rhinestone detailing, metallic accents, and pink and black colorways.
Highlights include:
Tracksuits with a Twist: Reimagined versions of Juicy Couture’s classic tracksuits, featuring updated silhouettes and materials that play into current trends while paying homage to the original designs.
Sneakers with Flair: Reebok's classic footwear icons, enhanced with Juicy Couture’s distinctive touches, including rhinestone branding paired with plush and velour detailing, creating a perfect blend of style and functionality.
Bejeweled Detailing: Playful and eye-catching, these elements bring a touch of Juicy Couture’s iconic style to the collection while adding a glamorous twist to Reebok's signature athletic wear.
Modernized Archival-Inspired Silhouettes: The playful collaboration adds modern sass to some of Reebok’s archival-inspired apparel offerings, including a retro-inspired body contouring bodysuit that features mesh panels, velour detailing and rhinestone branding.
“We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the 90s and early 2000s,” said Stefani Fleurant, Executive Vice President, Sports & Lifestyle Marketing at Authentic, owner of the Reebok and Juicy Couture brands. “"By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we're creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands."
The Reebok x Juicy Couture collection will be available on Reebok.com and select retailers starting July 24th.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
For more information, visit juicycouture.com.