Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG
Debuted by Reebok’s elite Football roster: Duśan Vlahović, Trevoh Chalobah, Kayla Rendell and Iker Casillas
Today, Reebok, the iconic sports culture brand, announces the launch of the all-new Sidewinder 26 Elite FG, a performance football boot designed for the modern game. Inspired by a 1996 archival design and reimagined for today’s athlete, the Sidewinder blends Reebok’s heritage with innovation built for speed, control and striking precision.
Marking the brand’s return to performance football with its first on field boot in decades, the launch underscores its continued investment in team sport and performance innovation.
Available exclusively on Pro:Direct UK and Europe on June 24th, 2026, and expanding globally on Reebok.com and Soccer.com on July 1st, 2026.
Unveiled by elite athletes including attacker Dušan Vlahović and centre-back Trevoh Chalobah, plus newly-signed goalkeeper Kayla Rendell, the Sidewinder 26 Elite FG ushers in a new era for Reebok on the pitch and continues its growing roster of athletes representing Reebok across global sport. Football legend Iker Casillas will also support future football silhouettes set to launch in the seasons ahead.
“The Sidewinder 26 Elite FG gives me the confidence to strike with precision, power and total intent in every moment,” said Dušan Vlahović. “It’s built for control under pressure and the explosive responsiveness - that’s what I rely on to perform at my best.”
The Sidewinder 26 Elite FG ($230.00 MSRP) is designed for attackers, midfielders and defenders alike, combining advanced construction and performance-led technology to deliver agility, stability and refined touch under pressure. Lightweight yet supportive, it enables sharp cuts, quick transitions and complete command of the ball at speed, translating instinct into decisive execution at the highest level.
“I’m proud to join Reebok at such an exciting moment as the brand returns to football,” said Kayla Rendell. “You can feel the energy behind what’s being built. I’m eager to be part of a group pushing the game forward while staying rooted in where it came from.”
Sidewinder 26 Elite FG Tech Features:
Premium Synthetic Microfiber Upper: Designed with a knit tongue and collar for superior fit
Supra Skin: Upper print treatment for added ball control
Power Unit: Forefoot energy return geometry to help prevent loss of power when striking the ball
Vestamid (Pebax) Plate: Industry standard pebax plate for lightweight stability, with sidewinder stud design for added traction during dynamic movements on pitch
Shooting Brake: Additional heel stud for extra plant-foot grip, enabling a more powerful strike
“Reebok has a deep legacy in football, and returning to the game is an important step in our broader performance strategy,” said Todd Krinsky, CEO of Reebok. “With Sidewinder, we’re bringing a new energy and a distinct point of view to the sport - built for today’s athlete and what comes next.”
The Sidewinder 26 Elite FG ($230.00 MSRP) debuts in a black/lime green colorway, with additional colorways arriving later in Summer 2026. The Sidewinder franchise will also expand into additional iterations designed to support various levels of play in the seasons ahead.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
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