Reebok Partners with Botafogo for the Brand’s Return to Brazilian Football

The long-term partnership marks Reebok’s return to football in Brazil after its storied success in the 2000s

Reebok, the iconic and irreverent sports culture brand, and Botafogo, the renowned Brazilian football club, today announced the signing of a long-term strategic partnership, whereby Reebok will become the official apparel sponsor for the Club. After establishing recognition in the region, the partnership marks Reebok’s return to Brazilian football.

“We are pleased to announce that Reebok is becoming the official apparel partner for Botafogo, Brazil’s premier football club,” said Steve Robaire, EVP of Reebok International, Authentic Brands Group, owner of the Reebok brand. “A championship team, Botafogo shares in Reebok’s ambition and commitment to greatness. The partnership with Botafogo is a key component in Reebok’s global strategy to reclaim its rightful place in sports culture.”

Reebok’s sponsorship of Botafogo will cover the Club’s men's and women's professional football teams in addition to its youth division. Products will be available for consumers through the Club's direct channels, Reebok’s direct-to-consumer channels, in-store and online at multi-brand sports stores across Brazil. Botafogo and Reebok Design Group collaborated together to design the collection, which will be on sale at the kickoff of the Brazilian Championship – Serie A.

“We are honored to welcome Reebok as our premier apparel sponsor,” said John Textor, Owner of Botafogo. “Reebok has historically had a deep connection with football in Brazil and we are thrilled to be the first Brazilian football club chosen to help bring Reebok back to its roots in the sport.”