Shaquille O'Neal's Jersey Legends Announces Netflix Docuseries Power Moves Premiering June 4, 2025
New series chronicles Reebok’s high-stakes comeback and cultural revival under O’Neal and Allen Iverson’s leadership.
Shaquille O’Neal’s Jersey Legends, a division of Authentic Studios, in partnership with The Intellectual Property Corporation, a part of Sony Pictures Television, announces the upcoming premiere of Power Moves, a new six-episode docuseries streaming globally on Netflix beginning June 4, 2025.
Power Moves offers an all-access look at O’Neal’s latest and boldest endeavor—stepping into the role of President of Reebok Basketball and leading the iconic brand’s comeback alongside Vice President and fellow NBA legend Allen Iverson. Filmed at Reebok’s Boston headquarters and all across the U.S., the new series chronicles Reebok’s high-stakes comeback and cultural revival under O’Neal and Iverson’s leadership.
The docuseries also explores how the team is shaping the future of the game through strategic moves like signing WNBA star Angel Reese to Reebok’s first NIL deal after O’Neal’s appointment, and developing new initiatives aimed at connecting with young athletes and communities.
The show is executive produced by O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg, with Ian Gelfand serving as showrunner.
“Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful,” said Shaquille O’Neal. “This series shows the strategy, setbacks, and wins of what it really takes to lead a brand you love. Reebok gave me my start, and now I get to help write its next chapter.”
O’Neal’s relationship with Reebok began in 1992 when the brand signed him ahead of his rookie NBA season, launching what would become one of the most impactful athlete-brand partnerships in sports history. In 2021, he played a key role in Reebok’s acquisition by Authentic Brands Group, where he is a shareholder. He was appointed President of Reebok Basketball in September 2023, and Iverson, who joined the brand in 1996 and helped build the legacy of the Question and Answer sneaker lines, was named Vice President at that time.
“There’s a powerful shift happening at Reebok right now, and Power Moves lets the world experience it with us,” said Todd Krinsky, CEO of Reebok. “This isn’t just a comeback, it’s a cultural movement, fueled by purpose, passion, and the kind of leadership that inspires real change. Jersey Legends saw that spark and knew this was the moment to capture. What Shaq, Allen, and our team are building is electric, and this series brings viewers inside the heart of it, as it happens.”
“This series is the real deal. We’re pulling back the curtain to show the heart, the chaos, and the creativity behind this comeback,” said Colin Smeeton, Executive Producer, President of Authentic Studios, and longtime business partner to O’Neal. “It’s not just about basketball or business—it’s about legacy and doing it the Shaq way.”
Created by Shaquille O’Neal and Mike Parris, Jersey Legends’ credits include the Sports Emmy-nominated SHAQ, a four-part docu-series from HBO that chronicled Shaq’s ascent to superstardom and has multiple projects in various stages of development. Credits also include Queen of Basketball, which won an Academy Award in the category of Best Documentary Short in 2021. A division of Authentic Studios, the company continues to operate a thriving commercial division that provides in-house production services for content and high-end creative development, servicing a range of partners and clients. Power Moves premieres exclusively on Netflix on June 4, 2025. The official trailer will be released on May 7, 2025, across digital and social platforms.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of
sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube .
About Authentic Studios
Authentic Studios is a global media company currently comprised of four distinct labels that develops and produces premium content across the film, television, audio and commercial landscape. They include Shaquille O’Neal’s Jersey Legends, David Beckham’s Studio 99, Sports Illustrated Studios, and Authentic
Productions. Each label creates diversified content in all formats around Authentic’s key portfolio of brands and media properties. Their most recent productions include Netflix’s Beckham (Studio 99), Academy Award nominee for Best Picture, Elvis and NBC’s Christmas at Graceland (Authentic Productions), the HBO Emmy nominated docuseries Shaq and Prime Video’s The Money Game (Jersey Legends), as well as 99 (Studio 99), which was released on Prime Video. Authentic Studios is currently in various stages of production on numerous projects highlighted by the Untitled Allen Iverson documentary and the Muhammed Ali scripted series The Greatest (Prime Video), a feature documentary around Elvis Presley.
For more information, visit authentic.com.