SimWin Sports Teams Up With Sports Illustrated to Enhance the SIMWIN Metaverse Experience
SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, today announced a multi-year, strategic partnership with Sports Illustrated ahead of its debut season later this year.
Through the partnership, Sports Illustrated will also become SimWin’s presenting partner with multiple brand touchpoints and integrations across the platform.
“We are delighted to partner with Sports Illustrated, the most trusted name in sports, as they continue their foray into the metaverse sports space,” commented SimWin Sports CEO, David J. Ortiz. “This partnership will bridge our web3 audience to the traditional sports universe—two realms that are converging rapidly—and optimize engagement with the rabid fans SI has cultivated for generations.”
SimWin's 24/7 fantasy action for football and basketball is driven by virtual athletes playing on teams owned by sports and entertainment legends, including Magic Johnson (Los Angeles Magic), Jerry Rice, Marshall Faulk (San Diego Battleships), Mike Singletary (Dallas Rottweilers), Tracy McGrady (Orlando T-Rex), Penny Hardaway (Memphis Knights), LaMelo Ball (Charlotte Rare), Dr. Jen Welter (Hollywood Valkyries), Suzanne de Passe, David Levy (Arizona Roadrunners) and more.
Sports Illustrated will also become owners of football, basketball and soccer teams in SimWin Sports’ virtual leagues, operating under the name The Midnight Train.
“Sports Illustrated lives at the intersection of sports and culture, and our continued expansion into the metaverse is an organic next step for the most trusted brand in sports,” said Dan Dienst, Executive Vice Chairman, Tactical Opportunities, at Authentic Brands Group (Authentic), owner of the Sports Illustrated brand. “As Authentic continues to build out its sports, media and web3 verticals, we are thrilled to partner with SimWin as well as become proud owners of three teams in SimWin’s virtual sports leagues.”
Additional information about SimWin’s debut will be announced at a later date.
About SimWin Sports
SimWin Sports is the world's first virtual sports league that provides daily fantasy players and esports fans the ability to watch, predict, collect, play, and earn. 24/7-365. It’s the first fantasy sports league to utilize cutting-edge blockchain technology to render teams as NFTs - owned by some of your favourite athletes and celebrities - and to enable fans to collect, trade and manage virtual players. Participate in daily fantasy and season-long SimWin fantasy competitions. To learn more, visit simwinsports.io.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms and through the monthly print magazine. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Sportsbook, a digital sports betting platform, SI Studios, the brand’s home for film, TV, and long form audio adaptations of SI’s thought-provoking storytelling, and more. SI brings its unique and authentic perspective to marquee events and captivating brand activations including The Sportsperson of the Year Awards, “The Party”, SI Swimsuit Launch Weekend and the SI Circuit Series.
For more information, visit SI.com.
Follow Sports Illustrated on Twitter, Instagram, TikTok and Facebook.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $23 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 9,100-plus freestanding stores and shop-in-shops and 356,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®,Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and Twitter.
Media Contacts
Ashley Dabb
SimWin Sports/Red Knot Communications
Randi Brown
SimWin Sports/Red Knot Communications
Michelle Ciciyasvili
Sports Illustrated/Authentic