Circuit of the Americas Announces Partnership With Sports Illustrated to Launch Club SI

Sports Illustrated Captures the Thrill and Excitement of Austin’s Big Race Weekend

Circuit of the Americas (COTA) and Sports Illustrated announced a new partnership and unveiled plans for the launch of Club SI. An upscale and unforgettable experience, Club SI at COTA will feature appearances from celebrity guests and tastemakers, live music, a posh party atmosphere, and buzz-worthy photo opportunities. Club SI at COTA will combine the fun of a trackside day party with the sophistication of a premium nightclub, allowing fans to experience The Big Race like never before.

Club SI is slated to debut at COTA in Austin, Texas, from October 22 to 24, steps away from The Big Race.

COTA is the premier destination for world-class motorsports and entertainment in the United States and has hosted the biggest names in racing, action sports, and music since 2012. Located directly off turn twelve with a 360-degree view of the track, Club SI will bring fans into the heart of the action. The Club SI experience will include dynamic displays and screens surrounding the space, offers premium cocktails and gourmet cuisine, live music, and will be host to A-list celebrities.

“Nobody does motorsport entertainment like COTA, and we are thrilled to join forces for Club SI,” said Marc Rosen, President, Entertainment, at Authentic Brands Group and ABG Entertainment. “Fans will not only have the best seat in the house at Club SI but will enjoy a once-in-a-lifetime, elevated experience that combines the excitement of Sports Illustrated with the thrill of racing.”

“We're excited that Sports Illustrated has chosen to bring their brand to COTA and this year’s Grand Prix,” said Bobby Epstein, Chairman of Circuit of The Americas. “Sports Illustrated has a long history of successfully integrating athletes, celebrities and entertainment to create memorable and high-end experiences.”

Club SI is produced by ABG Entertainment and Circuit of the Americas.