Sports Illustrated for JCPenney Unveiled Live at The Sports Illustrated Awards First-Ever Halftime Fashion Show
The New Lifestyle Collection for Men, Women and Kids Launches Exclusively at JCPenney on January 6, 2022
Sports Illustrated and JCPenney today announced the launch of Sports Illustrated for JCPenney, a performance-driven lifestyle apparel line for men, women and kids exclusively designed for JCPenney. The collection was unveiled live at this year’s Sports Illustrated Awards at its first-ever halftime fashion show on December 7. For a sneak peek at the collection, visit www.jcpenney.com/sportsillustrated.
For the first time, the Sports Illustrated Awards debuted a halftime fashion show including a real time runway walk featuring a diverse group of models to officially debut Sports Illustrated for JCPenney. This trend-right, sport-inspired line is designed exclusively for JCPenney and launches in-stores and online beginning January 6, 2022. Sports Illustrated for JCPenney will be available year-round and marks the first time that SI is launching a full-fledged fashion and lifestyle collection starting with The Winter Drop.
“Sports Illustrated is committed to reaching consumers in new and unique ways” said Dana Carpenter, EVP – Entertainment, Authentic Brands Group (ABG), owner of the Sports Illustrated brand. “Our partnership with JCPenney is especially exciting as it marks the first time that SI will launch a full-fledged fashion and lifestyle collection including a bold assortment of versatile pieces that can be easily mixed and matched for whatever the day brings.”
“We are excited to bring this collection to life and kick it off with a fun showcase at the Sports Illustrated Awards in front of legendary athletes, top musical talent and celebrity guests,” said Michelle Wlazlo, executive vice president, chief merchandising officer. “We are very proud of our design team who did a phenomenal job creating a fresh, modern active line inspired by iconic moments in sports.”
The Winter Drop is the first collection and offers a bold assortment of activewear that focuses on form and function. Highly functional performance-driven materials were used to create this collection including stretch woven fabrics, centurion perforated mesh, softened scuba, fleece, cotton and more. Design features include subtle SI branding and bold designs with retro flair on tracksuits, t-shirts, shorts, joggers, crop tops, sports bras, skirts, outerwear and more. All JCPenney stores will carry Women’s and Men’s at launch, 300 doors will carry Plus including Big and Tall and Kids will launch in 300 doors. For Women’s, sizes will range from XS-3XL. For Men’s/Big & Tall, sizes will range from S-XXL and 1XLT-3XLT. For Kids', Boys’ sizes range from 4-20 and Girls’ sizes range from 4-16.
Sports Illustrated for JCPenney will be available year-round beginning with The Winter Drop launching online and in JCPenney stores on Thursday, January 6.