Sports Illustrated Launches New Women’s Swimwear Line Following the Release of the 60th Anniversary Edition of its Iconic Swimsuit Issue
The new collection of mix-and-match swimsuits, designed and developed in partnership with SWIM USA, is now available for purchase exclusively in Amazon stores
Iconic sports and lifestyle brand, Sports Illustrated, today announced the launch of its new women’s swimwear line. The 83-piece collection of swim tops, bottoms, one pieces and cover-ups is available in a variety of colors and prints, and will be sold exclusively in Amazon stores. The collection was designed and produced in partnership with SWIM USA, an industry leader in design, merchandising and sourcing for branded, licensed and private label swimwear.
The Sports Illustrated swimwear collection is designed to allow customers to mix and match pieces for a unique suit they love while emphasizing individuality. Priced from $30-$60 and offered in a variety of sizes, from XS to XXL, the collection boasts swim aesthetics including bikini tops, bottoms, one-pieces and cover-ups. Featuring an assortment of bright topicals and bold graphics, this collection features something for everyone with a mix of fashion and function.
The launch of the line coincides with the release of the 60th anniversary edition of the legendary Sports Illustrated Swimsuit magazine. Today, the magazine also debuted its newest Rookie, supermodel and mom of three Chanel Iman. In her debut shoot, Iman is featured in an X-Back Underwire Bikini Top and the High Leg High Waisted Bottom from the brand’s new collection.
“Throughout its 60-year history, the Sports Illustrated Swimsuit franchise has celebrated the beauty of women from all walks of life, inspiring confidence, and redefining beauty norms. This new swimwear collection is a natural extension of what we’ve seen on the pages for decades, and we’re excited to offer our vibrant community and new fans alike, another way to engage with the brand.” - Christina Shanahan, SVP of Entertainment Marketing at Authentic
The swimwear line can be found in Sports Illustrated’s Amazon storefront.
About the Sports Illustrated Swimsuit Issue
The Sports Illustrated Swimsuit issue is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale. Sports Illustrated Swimsuit has become a lifestyle platform that champions body confidence and self-expression and connects with diverse audiences through digital content and signature experiences that nurture the body, soul and spirit. Sports Illustrated Swimsuit remains steadfast in its goal of providing an inspirational platform for individuals to connect, explore and engage with 24/7 content that speaks to wellness, travel, food, style and beauty.
For more information, visit swimsuit.si.com.