Spyder Debuts “The Science of Speed” Campaign

The Future of Spyder Starts With the Past as the Brand Returns to Its Roots in Innovation

Spyder, one of the world’s most recognizable outdoor and lifestyle brands, today announced “The Science of Speed,” which represents an epiphany and turning point for the company. After spending decades of research and development devoted to all things fast, Spyder has pivoted its understanding that speed is relative. The Science of Speed invites all outdoor enthusiasts to participate no matter what pace they live life at. The mantra will also serve as Spyder’s future design strategy, with a focus on technical construction, innovative properties and quality fabrications. The new campaign can be found across the brand’s platforms, including e-commerce and social media.

“Spyder has always subscribed to the mantra of creating products with purpose,” said Brady Collings, GM of Spyder at Liberated Brands, the key partner for Spyder apparel. “The launch of The Science of Speed is especially important to the brand as we are committed to providing consumers with the necessary tools to live out their adventure and continue on their journey, whether on the mountain or off.”

Spyder is poised to continue to lead the ski industry in development and production as it has for over 40 years, beginning with the launch of the first-ever padded race sweater in 1978. As the ski racing community continued to expand, Spyder invested in extensive research to create products that enabled racers to reach new speeds and break records.

The campaign is now live and can be found at www.spyder.com and on @spyderactive.