Ted by Ted Baker Reimagines British Menswear for a New Generation
The new collection blends British heritage with contemporary design, introducing an effortless wardrobe inspired by London's creativity, craftsmanship, and culture.
Ted by Ted Baker introduces a fresh perspective on British menswear, bringing together the brand's heritage of thoughtful design with a modern approach to everyday dressing. Created for today's globally minded man, the collection celebrates individuality, confidence and effortless style through elevated essentials designed to move seamlessly through every part of life.
The debut Fall 2026 collection, London in Motion, draws from the city's art and creative energy. Functional outerwear, tactile knitwear, refined shirting and elevated everyday essentials are thoughtfully designed with relaxed silhouettes, premium fabrics and understated details that feel timeless yet distinctly modern.
At its core, Ted by Ted Baker embraces a philosophy that British style is defined by perspective rather than place. It honors craftsmanship and heritage while reimagining them for a new generation, creating clothing that values authenticity over trends and confidence over convention.
"Our vision for Ted by Ted Baker was to create a menswear collection that feels authentically British while speaking to today's global consumer," said Gina Ottomanelli, Senior Director, Creative Design at ULAC. "The collection reflects the craftsmanship and design heritage people associate with Ted Baker, reimagined through a more contemporary, relaxed lens. It's about timeless style, individuality and clothing that fits naturally into everyday life."
The Fall 2026 collection reflects the character of modern London through a sophisticated palette of deep navy, weathered neutrals, rich earth tones and unexpected bursts of color inspired by the city's galleries, parks and architecture. Each piece is designed to build a versatile wardrobe that transitions effortlessly across work, travel and everyday life.
Launching this fall, Ted by Ted Baker offers a complete menswear assortment including outerwear, knitwear, shirting, polos, trousers and everyday essentials. The collection will be available beginning August 14 at Macy's stores nationwide and on macys.com.
About Ted by Ted Baker
Ted by Ted Baker is a contemporary menswear collection that reimagines British style through a modern lens. Rooted in craftsmanship, individuality, and effortless confidence, the brand blends timeless design with relaxed sophistication to create elevated essentials for today's global consumer.