Tokens.com Partners With Forever 21 for Metaverse Storefront
Tokens.com Corp. (NEO Exchange Canada: COIN) (Frankfurt Stock Exchange: 76M) (OTCQB US: SMURF) (“Tokens.com” or “the Company”), a publicly traded company that invests in Web3 crypto assets and businesses linked to the Metaverse and NFTs, is pleased to share that its subsidiary, Metaverse Group, has signed a lease agreement for its Metaverse-based property with Forever 21. In addition, Metaverse Group will collaborate with Forever 21 to design and build NFT wearables and an immersive storefront.
Forever 21 will open the doors to its Metaverse storefront in Decentraland’s Fashion District during Metaverse Fashion Week, which takes place from March 24 to March 27. The dynamic storefront will feature avatars that will act as Forever 21 sales team members, ambient sounds and custom fixtures throughout. The shop will launch with 10 Forever 21 NFT fashion items, inspired by pieces that are available in Forever 21’s physical stores and on Forever21.com.
“Our estate in the Fashion District is evolving into one of the key shopping destinations in the Metaverse. Forever 21 is a fashion industry authority and represents a significant partner in enhancing the user experience and in helping us achieve this goal. The momentum we are generating through these kinds of partnerships is proof that the metaverse represents the next shift in the internet, in advertising and in online shopping,” commented Andrew Kiguel, CEO of Tokens.com and Executive Chair of Metaverse Group.
This partnership was created by Tokens.com and Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and the owner of the Forever 21 brand.
Winnie Park, CEO of Forever 21, added, “When Forever 21 first entered the metaverse, we were able to harness a unique opportunity to connect with a growing audience. Being a part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as an avenue to connect our brand with a new demographic.”
The Fashion Estate owned by Metaverse Group, where Forever 21 will open its virtual storefront, represents the equivalent of 450,000 square feet of real estate that can be developed to any brand’s specifications. The Fashion District has finite space available, and storefronts are leased to premium brands and retailers. Brands or virtual landowners interested in partnering with Metaverse Group should contact info@metaversegroup.com.