Hot Wheels, Volcom, and Run The Jewels Join Forces For a Legendary Collaboration
The world of fashion, music, and collectibles collide as Hot Wheels, the iconic toy brand known for its “hot rod” die-cast cars, partners with skate, surf and snow lifestyle brand Volcom and Grammy-nominated hip-hop duo, Run The Jewels (RTJ), for an electrifying and unexpected collaboration.
This unique partnership connects generations of fans, fusing the creative energies of three distinctive brands to create a one-of-a-kind collection that celebrates innovation, style, and the spirit of individuality.
The Hot Wheels x Volcom x Run The Jewels collaboration showcases a range of products that meet at the nexus of the ethos of the three brands. From limited-edition apparel to a custom-designed Hot Wheels die-cast vehicle, this collection combines the raw energy and cutting-edge aesthetics that are shared among the three collaborators.
Fans of Hot Wheels, Volcom, and RTJ can expect a fusion of bold graphics, vivid colors and attention to details that pay homage to the heritage of Hot Wheels while reflecting Volcom's iconic street-inspired style and RTJ’s intense musical aura.
The collection celebrates the collaborators’ history that started in 2015 when Run The Jewels’ and Volcom collaborated for the first time on a product capsule that dropped exclusively at Zumiez . The Zumiez drop would be the first of many collaborations and pop-up events between RTJ and Volcom. Over the years Volcom has pushed creative boundaries at RTJ pop-up experiences around the world including New York, Austin, Barcelona, Sydney and London. Volcom has also worked closely with the group to hone their signature style of donning black denim looks while performing at the biggest festivals and television appearances.
RTJ also has a special connection with Hot Wheels. KillerMike of RTJ is a self-professed ‘massive fan’ of the collectibles, and is known to give one to every kid that gets a haircut at SWAG Shop, his signature Barber shop with locations in Atlanta - Edgewood, Southside and the State Farm Arena.
The collection features an array of t-shirts and hoodies and a patchwork jacket that showcases Killer Mike’s classic Buick Grand National and Hot Wheels artwork. Adding to the unique aspect of the partnership, Hot Wheels has created a special edition, collector die-cast Buick Grand National, inspired by Killer Mike’s real life classic, with the collectible being embellished using Volcom’s iconic graphic stones in hot pink.
The Hot Wheels x Volcom x Run The Jewels collaboration is set to launch on September 22, 2023 and will be available for purchase through Volcom retailers, Creations.Mattel.com and Volcom.com.
For collaboration updates, announcements and more follow Hot Wheels, Volcom, and Run The Jewels across social and visit their websites.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Volcom
Inspired by the creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men's, women's and kid’s across a variety of categories including outdoor, swim, skate, denim, fashion and more. Volcom is available in more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations.
To view Volcom’s deep product assortment, visit volcom.com.
Follow @volcom on Instagram, Facebook and Twitter.
About Run The Jewels
Website: https://runthejewels.com
Instagram: @runthejewels
For media inquiries, please contact:
Volcom: Megan Sullivan msullivan@volcom.com