Yoki Fashion Partners With Authentic Brands Group to Introduce Lucky Brand Roller Skates

Yoki Fashion, a full-service company that designs, manufactures and distributes footwear, today announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and the owner of Lucky Brand.

Through the partnership, Yoki Fashion will design, produce and distribute Lucky Brand roller skates for men, women and children. The collection will be available at specialty retailers and online across the U.S. and Canada.

In 2020, Yoki Fashion launched skates as a new category in response to a roller skates shortage in the industry. Leveraging its established footprint and expertise in the fashion world, Yoki Fashion combines current trends with quality roller skate designs.

“Our goal is to provide customers with outstanding products to enjoy while creating memories,” said Kheder Mamrout, President at Yoki Fashion. “Utilizing bold logos, floral prints and washed denims that align with the brand’s DNA, we created a line of roller skates that appeal to a broad range of consumers in order to bring the sport and hobby of roller skating to Lucky Brand audiences.”

“ABG’s partnership with Yoki Fashion further diversifies Lucky Brand’s expansive lifestyle offering, appealing to the skater community across generations,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at ABG.

Lucky Brand roller skates will be available at select retailers and online at luckybrand.com this summer.