ABG Celebrates the Big Game With a Full Weekend of Events

In the lead-up to the highly anticipated Big Game Weekend, ABG Entertainment hosted a slate of events across Los Angeles, where thousands of people gathered to see the Los Angeles Rams and Cincinnati Bengals battle it out for the championship title.

ABG Entertainment welcomed celebrities, industry leaders and content creators at a VIP party in Beverly Hills, while Shaq's Fun House and Sports Illustrated "The Party" teamed up with visiting partners to bring together some of the top names in entertainment and sports. Read on for a recap of the weekend's top events.

ABG VIP Kick-Off

Pictured above: Celebrity chef Aaron May; Allen Iverson, Jamie Salter, Founder and CEO, Julian Edelman and Corey Salter, COO; President and CMO Nick and Jocelyne Woodhouse; Maria Menounos; DJ Bósa; Matt Goldstein, SVP of Entertainment and Special Projects; Benny Blanco and friends.

ABG Entertainment ushered in Big Game Weekend with a VIP event in Beverly Hills, where top executives, notable influencers and sports legends were treated to light fare from renowned chefs Todd English and Aaron May, refreshments by Casamigos, activations including a racing simulator and live sets by DJ Irie and DJ Bósa.

Shaq’s Fun House

Shaq's Fun House transformed the Shrine Auditorium in Los Angeles into a larger-than-life carnival experience. Guests enjoyed games, an open bar, interactive performances and a 70-foot Ferris wheel, with headliners including Lil Wayne and Zedd.

Sports Illustrated “The Party” x Palm Tree Crew

Pictured above: Jack Harlow; Russell Wilson and Ciara; Kygo; Kevin Hart; DJ D-Sol; Guy Fieri and Olivia Culpo; Jack Lawless, Joe Jonas and JinJoo Lee; Shaquille O’Neal and Myles B. O’Neal; and Scooter Braun.

Hosted at Century Park in Los Angeles, Sports Illustrated "The Party" delivered celebrity star power, curated one-of-a-kind activations and buzzworthy musical performances from world-renowned artists including Jack Harlow, Kygo and Goldman Sachs’ CEO David Solomon, featuring a surprise performance by Joe Jonas’s band DNCE.

Red Carpet

The red carpet spotlighted several major A-listers, including Paige DeSorbo, Michelle Young and Nayte Olukoya, Camille Kostek, Jack Harlow, Jaleel White, Julianne Hough and Jonathan Cheban.

ABG VIP Gifting Suite

Pictured above: Camille Kostek, Hannah Godwin and Dylan Barbour, Craig Conover, Brock Davies and Scheana Shay and Ally Courtnall.

ABG Entertainment held an exclusive, invite-only VIP experience that brought a sampling of its world-renowned lifestyle and entertainment brands. Located steps from the red carpet at Sports Illustrated “The Party,” the gifting suite offered guests access to a variety of sought-after branded products and experiential moments, including a fun photobooth opportunity and pre-party drinks.