ABG Brands Speed Into Austin for Big Race Weekend

ABG Entertainment hosted a spate of events during Big Race Weekend, one of the world's most popular gatherings in motorsports. A record number of athletes, artists, celebrities, influencers and race fans convened for a two-night celebration of the marquee event's 10th year in Austin.

Bootsy Bellows x Sports Illustrated Two-Night Kick-Off Event

Starting off the festivities, the Bootsy Bellows x Sports Illustrated Circuit Series After Party, presented by Cash App and Visa, transported guests into an experiential playground with curated one-of-a-kind activations and buzzworthy musical performances from top performers, including Post Malone, Zedd and The Kid Laroi.

Club SI Drives Right Into the Heart of the Action

Club SI returned trackside to bring fans the ultimate viewing experience alongside celebrity guests, including Shaquille O’Neal, Zack Bia, José Canseco, Carmen Jordá, Derrick Johnson, Maya Henry and racing legend Sir Jackie Scott.

Shaquille O’Neal Makes a Grand Appearance at Austin’s Big Race

The weekend extravaganza continued for O'Neal as his Big Chicken franchise popped up in Austin offering racegoers his home-cooked childhood favorites paired with today’s trending flavors. The Hall of Famer also hosted a meet and greet with two Make-A-Wish Foundation race fans and closed out the weekend with a high-energy performance as DJ Diesel.

Nine West in Austin

Nine West was an official sponsor of the Bootsy Bellows x Sports Illustrated Circuit Series with a special activation. The brand hosted top-tier influencers, including Brooke Hyland, 3.7M+ fans, Chantel Jeffries, 4.7M+ fans and Brooks Nader, 1M+ fans, who joined in the festivities and created content live on site.