ABG’s Global Family Welcomes the Year of the Rat
Airwalk, Juicy Couture, Nautica, Spyder and Vision Street Wear Ring in Chinese New Year in Style
In the spirit of Chinese New Year, Nautica, Juicy Couture, Spyder, Vision Street Wear and Airwalk introduced activations and promotions tied to the major holiday. The festivities will run through mid-February, culminating with a Chinese Lantern Festival on February 8, 2020.
Airwalk Unveils Limited Edition Year of the Rat Sneakers
Airwalk created a Year of the Rat limited edition sneaker available in two colorways, transforming one of the Chinese characters Gengzi into a playful avant-garde design, which was cleverly incorporated onto the sneakers’ facade. Buy it here.
Juicy Couture Reveals Zodiac-Themed Jewelry Collection
Juicy Couture launched a zodiac-themed jewelry collection in local boutique stores. Inspired by the ancient Chinese myth The Story of the Chinese Zodiac, the jewelry line features a dozen lifelike small animals, an ingenious fusion of tradition and modern craft.
Nautica’s China Ambassador Wu Chun Wishes Fans a Happy New Year
Nautica’s China Ambassador, Wu Chun, from famed-Taiwanese boy band Fahrenheit, wishes his fans a very happy Chinese New Year. The brand also offered discounted prices on its new Black Sail collection as a special treat for the holiday. Watch Wu Chun’s full greeting here.
Spyder Launches “China Red” Collection
Spyder is offering special discounted pricing on select holiday-themed items in “China Red” to celebrate the new year. Head over to the Tmall.com store here.
Vision Street Wear Collaborates with Local Chinese Artists
Vision Street Wear revealed its limited edition Chinese New Year collection on Weibo. The line includes denim jackets and hoodies designed in collaboration with local Chinese artists, incorporating symbolic traditional elements such as dragon tattoos and blue-and-white porcelain. The collection is available on Tmall.com and in stores across China. Click here to learn more.